Municipal Parking Lot No. P32 (Preferred Parking Lot), located on Convention Center Drive and 18th Street, for many years served as staging, marshalling, and public parking during event days. As we know, this parking facility will transition to a public park upon completion of the Miami Beach Convention Center (MBCC) project.
Replacement parking for the Preferred Parking Lot is a garage incorporated as part of the Miami Beach Convention Center building Municipal Parking Garage No. G11, which is currently under construction. The garage will be operational concomitantly with the MBCC building.
As a new municipal parking garage, the parking fee schedule for this new facility is established by ordinance and approved by the Mayor and City Commission. The proposed parking fee schedule is as follows:
Convention Center Garage:
Transient rates:
0-1 hour 2.00
1-2 hours 4.00
2-3 hours 6.00
3-4 hours 8.00
4-5 hours 9.00
5-6 hours 10.00
6-7 hours 11.00
7-8 hours 12.00
8-15 hours 15.00
15-24 hours 20.00
Lost ticket charge: Parkers who cannot produce a parking entry ticket will be charged the maximum daily rate of $20.00.
Monthly parking (if applicable): $100.00 per month, per permit, plus applicable sales tax. ($70.00 per month for residents).
Event flat rate: $20.00 per vehicle.
These hourly rates are consistent with other city owned garages in the area. The only notable exception is the event flat rate of $20 compared to $15 at other city owned garages. This is recommended in order to establish a premium for the most convenient self-parking (attached to the MBCC structure) as compared to other garages in close proximity.
A survey of Convention Centers in Florida including, James L. Knight Center, Broward County Convention Center, Palm Beach Convention Center, Orange County Convention Center and Tampa Convention Center, have a self-park flat rate of up to $15 per vehicle.
Although monthly parking rates are recommended herein, monthly parking will not be allowed in the first year of operations of the MBCC. Parking utilization trends during MBCC events will be evaluated and monthly parking would only be instituted if there is no impact to parking availability during MBCC events. Monthly parking is included at this time for the purpose of codifying these rates.
VALET PARKING USER FEES
We anticipate demand for valet parking services for a variety of events including conventions, consumer shows, and a variety of food & beverage events at the facility’s ballrooms. In the menu of parking options, valet parking is the highest level of service and user fees should be at premium which is commensurate with this level of service. However, as a new convention center with markedly improved facilities and services, we anticipate an uptick in valet parking demand. Each event may have different characteristics and modes of travel by attendees. Event attendees may use a variety of modes of transportation to the facility, including charter bus, ride share, black car service, self-park, and of course, valet parking. We anticipate high end events such as galas and related ballroom events to have high valet parking utilization.
The Convention Centers referenced above were also surveyed regarding their valet parking rates. While the center’s do not offer valet services, the events booked at these venues provide valet parking with a valet parking user fee ranging from $15 to $20 per vehicle. A notable exception is the James L. Knight Center where valet parking is provided by the Hyatt Regency Miami valet parking service at the hotel guest rate of $50 per vehicle.
Therefore, the Administration recommends commencing with a valet parking user fee of $25.00 per vehicle to be established in the Valet Parking Concession Agreement (to be approved by Resolution upon the Manager's recommendation) and with the potential for future increase subject to the Manager's approval.
This item was discussed and approved by the FCWPC on May 18, 2018.