A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE MAYOR AND CITY CLERK TO EXECUTE AMENDMENT NO. 11 TO THE PROFESSIONAL SERVICES AGREEMENT BETWEEN THE CITY OF MIAMI BEACH, FLORIDA AND JONES LANG LASALLE AMERICAS, INC. (AS ASSIGNEE OF STRATEGIC ADVISORY GROUP), FOR EXTENDED ASSET MANAGEMENT SERVICE FOR THE MIAMI BEACH CONVENTION CENTER, IN AN AMOUNT NOT-TO-EXCEED $67,000, FOR THE PERIOD OF JUNE 30, 2018 THROUGH JANUARY 30, 2019.

On or about October, 2011, the City and Jones Lang Lasalle Americas, Inc. (JLL) entered into a professional services agreement for JLL  to provide consulting assistance with the development of the Miami Beach Convention Center (MBCC) Renovation and Expansion Project. In  Amendment No. 7 to the Agreement, entered into on or about May 2015, the City authorized the JLL to provide Asset Management Services from June 2015 through May 2016, to guide, monitor and oversee the transformation of the Convention Center's sales and marketing efforts, with an event and revenue focus specifically overseeing the new booking goals and benchmarks in place to support the revised booking policy, as well as support branding and operating strategies. In Amendment No. 8 to the Agreement, entered into on or about October 2016, the City approved extended Asset Management Service through August 2017.

On December 13, 2017, the Mayor and the City Commission approved and authorized the Mayor and City Clerk to execute Amendment No. 10 to the Professional Services Agreement between the City of Miami Beach, Florida and Jones Lang Lasalle Americas, Inc (as assignee of Strategic Advisory Group), for extended asset management services for the Miami Beach Convention Center, in an amount not-to-exceed $60,000, for the period of September 1, 2017 through August 31, 2018.

Due to the intense and critical nature of the preparation necessary to open the newly reimagined MBCC, JLL has provided vital support to City Staff as well as the Greater Miami Convention and Visitors Bureau to develop and refine the major changes to client prospecting and tracking, reporting and contracting.  Further, since the Spectra General Manager position has been vacant for several months (since November 2017), JLL has also been providing significant support to the Spectra team.  While the GM position has been staffed by a part-time interim Spectra executive, the City has seen significant cost savings by now fulfilling the full cost of the GM position.  Therefore, Administration does have the funding necessary in the current budget in order to cover the proposed JLL extension, and no budget amendment is needed at this time.

As the completion of the Miami Beach Convention Center nears, the development of solid, consistent and clear sales and marketing policies is essential. In addition, ensuring proper staff training, delivering on service enhancements, monitoring and ensuring best in class service in terms of all operational aspects of the new center is paramount.  Accordinlgly, an extension of JLL's work to January 30, 2019 will ensure continuity and will continue the vital assistance they have provided the City of Miami Beach in developing, testing and implementing effective and productive policies and procedures, attracting key executive personnel and preparing for the launch, celebration and confirmation of the best quality events and service delivery.