NEW BUSINESS  33.

COMMITTEE MEMORANDUM

KEY INTENDED OUTCOME:
Maximize The Miami Beach Brand As A World Class Destination

HISTORY:
At the March 7, 2018 Commission Meeting, Agenda Item C4I - Naming of ballroom facilities in the Miami Beach Convention Center was referred to the Neighborhood/Community Affairs Committee (NCAC) for review and discussion.

ANALYSIS:

As the renovation of the Miami Beach Convention Center nears completion, the highly anticipated new ballroom spaces will become an exciting new addition to the overall center's profile.  The Greater Miami Convention and Visitor's Bureau (along with their branding consultant Bruce Turkel), Convention Center Advisory Board, Spectra Manangement, and JLL Consulting Services collaborated on suggested names for the new and improved ballroom spaces.

The suggested names are attached herein as Exhibit A.

Additionally, a site plan showing the ballroom spaces with proposed names indicated is attached here as Exhibit B.

CONCLUSION:

The Administration is seeking approval of the proposed ballroom names for the newly renovated Miami Beach Convention Center.