Item Coversheet

Committee Assignments - C4  C




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Jimmy L. Morales, City Manager 
DATE:October  18, 2017
 



SUBJECT:REFERRAL TO THE NEIGHBORHOOD/COMMUNITY AFFAIRS COMMITTEE TO CONSIDER  HOSTING THE NEW AND PROPOSED MIAMI BEACH POP FESTIVAL, TO BE HELD ANNUALLY ON THE BEACH AREA FROM 5TH STREET TO 10TH STREET, WITH THE INAUGURAL DATES OF FRIDAY, DECEMBER 14, 2018 THROUGH SUNDAY, DECEMBER 16, 2018.

RECOMMENDATION

The Administration is seeking direction from the Commission.

ANALYSIS

Miami Beach-based ACT Productions (Producer), which worked with the City of Miami Beach to produce the City’s successful Centennial Celebration in March, 2017, has expressed interest in a partnership with the City to produce a similar three-day holiday concert event, currently being called the “Miami Beach Pop Festival” (Event), to be produced annually, starting in 2018.  The proposed location would be the beachfront between 5th Street and 10th Street, like the Centennial event area, with the inaugural dates from Friday, December 14, 2018 through Sunday, December 16, 2018.  The event timelines are immediately following and may overlap with the Scope Art Fair Special Event permit.

 

According to the Producer, the Event would be a celebration of music, art, food and the City’s diversity, to feature top headline and local musical artists.  It would follow in the spirit of the New Orleans Jazz Festival in New Orleans, LA, or the Outside Lands Festival in San Francisco, CA, and feature three stages in the event area. Anticipated attendance for the inaugural event is estimated at between 25,000 and 35,000 attendees each day. Additional activations would take place Citywide, in hotels, restaurants and other venues. 

 

CONCLUSION

There is no requirement for approval by the Mayor and Commision, however, the administration is seeking direction regarding this large activation.

KEY INTENDED OUTCOMES SUPPORTED
Maximize The Miami Beach Brand As A World Class Destination

Legislative Tracking
Tourism, Culture, and Economic Development