| | | | | | | | | Resolutions - C7 L
COMMISSION MEMORANDUM |
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| | | | | | | | TO: | Honorable Mayor and Members of the City Commission | | FROM: | Jimmy L. Morales, City Manager | | DATE: | July 26, 2017 | | |
| SUBJECT: | A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING AND AUTHORIZING THE CITY MANAGER TO ACCEPT SPONSORSHIPS FROM COCA-COLA, T-MOBILE, HUBERT’S LEMONADE, ZICO COCONUT WATER, ATLANTIC BROADBAND, DISHES FOR DOGS, MB SUNCARE, AND GREEN MONKEY YOGA, IN THE TOTAL AMOUNT OF $8,500 FOR THE CITY’S 2017 “FIRE ON THE FOURTH” EVENT (“EVENT”), AND FURTHER AUTHORIZING THE CITY MANAGER, OR HIS DESIGNEE, TO APPROPRIATE SUCH SPONSORSHIP FUNDS TO MAKE ANY NECESSARY REIMBURSEMENTS AND/OR EXPENDITURES IN FURTHERANCE OF AND CONSISTENT WITH THE EVENT. |
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| | | | | | | | RECOMMENDATION
| Adopt the resolution. |
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| | | | | | | | ANALYSIS
| On July 4th, 2017, the City of Miami Beach hosted its annual July 4th celebration. The event was held at the North Shore Bandshell, 73rd Street and Collins Avenue. This year’s program entitled “Coca-Cola Presents Miami Beach Fire on the Fourth” featured performances by Span AllStars, Inner Circle and The Wailers. The programs began at 11am with events for the family, food trucks and much more. The aforementioned performances started at 4pm followed by a fireworks show at 9pm. The event also offered free yoga, a free kidzone, rock climbing and more. The City also provided free transportation via event shuttles and the Miami Beach trolleys.
Fire on the Fourth is an all-day event and is open to the general public at no charge. Marketing efforts for this event will include: 30 spots on Atlantic Broadband and MB77, printed ads in the Miami Herald, out-of-home advertising, news and local programming, coverage for the event, as well as heavy social media push utilizing Facebook and Twitter, online.
The City secured $8,500 from the following sponsors for the event at varying levels of support:
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Coca-Cola,
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T-Mobile,
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Hubert’s Lemonade,
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Zico Coconut Water,
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Atlantic Broadband,
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Dishes for Dogs,
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MB Suncare,
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Green Monkey Yoga
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| | | | | | | | CONCLUSION
| Staff worked diligently to identify funding sources to off-set the costs of producing this event. The Administration recommends the retroactive approval of the sponsorship funds, in the total amount of $8,500.00, from the above-named sponsors for the City’s July 4, 2017 Event.
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| | | | | | | | Legislative Tracking Marketing and Communications |
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