Item Coversheet

Resolutions - R7  H




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Jimmy L. Morales, City Manager 
DATE:March  1, 2017
 



SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE NEIGHBORHOOD/COMMUNITY AFFAIRS COMMITTEE TO SIGN THE PLEDGE TO BECOME A CITY OF KINDNESS.

RECOMMENDATION

The Administration recommends that the Mayor and City Commission approve the resolution and sign the pledge to become a city of kindness.

ANALYSIS

At the October 19, 2016 City Commission meeting, the Commission referred a discussion item to the Neighborhoods Committee to review the possibility of signing the pledge and making Miami Beach a City of Kindness. 

 

City of Kindness is the growing center of the kind movement. It is a coalition of organizations working to inspire kindness in our world. The goal is to affect meaningful change among schools, professionals, young people, elected officials, and companies.

 

The kindness movement has been endorsed and promoted by many cities and celebrities, including Ellen DeGeneres, the Dalai Lama and Lady Gaga. 

 

By working with the marketing and communications department, to create a comprehensive marketing and communications plan, the City of Miami Beach would begin to launch a kindness campaign.  The campaign would be aimed at children and adults and encourage acts of kindness by everyone. 

After review and analysis by the Neighborhoods Committee, it was recommended that the Communications Department work with Commissioner Steinberg to create a marketing campaign, perform community outreach and sign the pledge to become a city of kindness.

KEY INTENDED OUTCOMES SUPPORTED
Maximize The Miami Beach Brand As A World Class Destination

Legislative Tracking
Marketing and Communications
Sponsor
Commissioner Micky Steinberg

ATTACHMENTS:
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Resolution