Item Coversheet

Resolutions - C7  O




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Alina T. Hudak, City Manager 
DATE:February  1, 2023
 



SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE CITY MANAGER TO EXECUTE AMENDMENT NO. 1 TO THE MANAGEMENT AND OPERATION AGREEMENT BETWEEN THE CITY OF MIAMI BEACH, FLORIDA AND FLORIDA FRESH MARKET ENTERPRISES, INC. FOR MANAGEMENT AND OPERATION OF ARTISANAL MARKETS, TO ADD ACTIVATIONS IN THE AREAS OF THE 41ST STREET COMMERCIAL CORRIDOR, COLLINS PARK PLAZA, AND NORMANDY FOUNTAIN PLAZA. 

RECOMMENDATION

Adopt the Resolution.

BACKGROUND/HISTORY

Artisanal markets serve several objectives for cities, including enhancing and providing a community gathering place, adding value to neighborhoods and existing commercial districts, offering an economic opportunity to local vendors and businesses, and providing a diverse marketplace for residents, visitors, and tourists.

As a result, the City Commission approved the relocation of the Lummus Park Artisanal market from 13th Street and 14th place to 6th street to 8th street and authorized the Administration to enter negotiations with Florida Fresh Market to activate artisanal markets in other areas of the City.

ANALYSIS

On May 12, 2021, the Mayor and City Commission authorized the issuance of the RFP (RFP 2021-151-ND) to solicit proposals for the management and operation of an artisanal market in Lummus Park. The RFP was developed for the Lummus Park market specifically as it is likely to be the largest artisanal market within the City.

 

On July 30, 2021, the Administration provided a status update on the Request for Proposals (RFP 2021-151-ND) for Management and Operation of an Artisanal Market in Lummus Park in LTC-315-2021. The Administration worked to identify potential artisanal markets in other areas to promote activations within certain neighborhoods or commercial districts. The additional markets would serve as informal social gatherings where residents and visitors could meet and interact with local artists and designers, stimulate community development, and provide family-friendly engagements. Accordingly, the Administration released an addendum to the RFP to allow future additional markets to be added to the resulting agreement by mutual agreement, subject to City Commission approval.

 

On October 13, 2021, the Mayor and City Commission authorized the Administration to enter negotiations with Florida Fresh Market, the top ranked proposer. Florida Fresh Market was the best qualified firm to manage and operate the artisanal markets. Florida Fresh Market demonstrated vast experience in collaborating with other municipalities such as Bal Harbour Village, the City of Coral Gables, and the City of Miramar in the development of their farmers' and artisans' markets. The process of contract negotiations between the City and Florida Fresh Market began immediately.

           

On July 20, 2022, through resolution 2022-32259 the Mayor and City Commission approved the relocation of the Lummus Park Artisanal Market from 13 Street and 14 Place to 6 Street and 8 Streets and authorized the Administration to enter into negotiations with Florida Fresh Market to activate artisanal markets in other Miami Beach locations.

 

Based on overall community feedback, the Administration has negotiated with Florida Fresh Market the expansion of the Artisanal Market to activate in the following neighborhoods:

 

  • 41st Street Commercial Corridor
  • Collins Park Plaza
  • Normandy Fountain Plaza.

 

The 41st Street Commercial Corridor location is limited to the public right of way of municipal parking lot P63 (4166 Royal Palm Avenue), bounded on the north by the curb approximately one hundred twenty (120.0) feet north and parallel to the parking lot’s southernmost boundary, bounded on the south by the curb approximately sixty (60.0) feet north and parallel to the parking lot’s southernmost boundary, bounded on the east by the easternmost non-handicap parking space and bounded on the west by the westernmost edge of the 13th consecutive parking space from the easternmost boundary. Estimated launch date of February 26, 2023.

 

The Collins Park Plaza location is limited to the public right of way bounded on the north by the bollards on Liberty Avenue separating the pedestrian walkway and the Collins Park Garage vehicular entrance, bounded on the south by the northern most line of the 22nd Street right of way, bounded on the east by the easternmost line of the Liberty Avenue right of way, and bounded on the west by the westernmost line of the Liberty Avenue right of way. Estimated launch date of Spring 2023.

 

The Normandy Fountain Plaza location is limited to the public right of way bounded on the south by the north right of way line of the 71St Street, bounded on the north by the south right of way line of Normandy Drive, bounded on the west by a line eight (8.0) feet west of and parallel to the west back of curb of Rue Vendome, and bounded on the east by a line twenty feet and six inches 20’ 6” east of and parallel to the east back of curb of Rue Vendome. Estimated launch date of Fall 2023.

 

Florida Fresh Market Expansion Details

41st Street Location - P63

Days of Operation*

Sundays

Load-In

9:00 AM - 10:00 AM

Hours of Operation

11:00 AM - 5:00 PM

Load-Out

5:00 PM - 6:30 PM

Security Deposit

$2,250

Percentage of Gross

10%

Minimum Guarantee

None

Parking Space Rental**

Appx. $13,664/year

 

Collins Park Plaza

Days of Operation*

Saturdays

Load-In

9:00 AM - 10:00 AM

Hours of Operation

11:00 AM - 5:00 PM

Load-Out

5:00 PM - 6:30 PM

Security Deposit

$2,125

Percentage of Gross

25%

Minimum Guarantee

$10,000

Parking Space Rental

N/A

 

Normandy Fountain Plaza

Days of Operation*

Sundays - Biweekly

Load-In

9:00 AM - 10:00 AM

Hours of Operation

11:00 AM - 5:00 PM

Load-Out

5:00 PM - 6:30 PM

Security Deposit

$2,625

Percentage of Gross

25%

Minimum Guarantee

$5,000

Parking Space Rental

N/A

 

*Days of operation determined in collaboration with each neighborhood's community input

**Yearly parking space rental fee paid by the Concessionaire to the City of Miami Beach Parking Department


SUPPORTING SURVEY DATA

In the 2022 City of Miami Beach Resident Survey, 86% of residents agreed that free or City sponsored art and cultural activities contribute to their quality of life in Miami Beach and 86% of residents agreed that Miami Beach Cultural Activities (such as art shows, film festivals, musicals, and live performances) contribute to the quality of life in Miami Beach.

FINANCIAL INFORMATION

N/A

CONCLUSION

It is recommended that the Mayor and City Commission adopt the resolution to approve and authorize the City Manager to execute Amendment No.1 to the management and operation agreement between the City of Miami Beach, Florida and Florida Fresh Market Enterprises, Inc. for Management and Operation Agreement of Artisanal Markets to add activations in the areas of the 41st Street commercial corridor, Collins Park Plaza, and Normandy Fountain Plaza.

Applicable Area

Citywide
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
Yes No 

Strategic Connection

Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality entertainment destination.
Legislative Tracking
Tourism and Culture

ATTACHMENTS:
Description
Exhibit A - Normandy Fountain Plaza Site Plan
Exhibit B - Collins Park Plaza Site Plan
Exhibit C - 41st Street P63 Site Plan
Exhibit D - Addendum 4 to RFP 2021-151-ND
Exhibit E - Resolution 2022-32259
Resolution