Administration recommends accepting the recommendation of the Public Safety and Neighborhood Quality of Life Committee meeting on March 7, 2022 directing Administration to enter negotiations with Rockefeller Sports and Games for a design, build and operation agreement for a miniature golf activation at Lummus Park, between 5^th and 7^th Street,  with for a period of three (3) years with two (2) one (1) year renewals, and requesting administration to return to the full Commission for approval of the final agreement.

During the April 21, 2021 City Commission meeting, the City Commission approved the request to issued Invitation To Negotiate (ITN) 2021-153-KB for the Activation of the Lummus Park Spoil Area.

The spoil area is defined as the sandy space between the coral wall abutting the Park's serpentine walkway and the protective sand dunes. Specifically, the City sought to activate the areas currently identified as low use or infrequent use. The existing high use areas currently contain permanent activations and, thus, the City is not seeking to further activate high use areas at this time. The intent of this solicitation was to activate under-utilized spaces in the spoil area without impacting existing programming and amenities. The City envisioned activations that create sophisticated, family-friendly experiences, highlighting the energy, history, and culture of Miami Beach and Ocean Drive.

The ITN was issued on April 23, 2021. Approximately 2,000 vendors were notified via Periscope S2G, and 61 via email notification. A total of 54 vendors accessed the solicitation and two (2) addenda were issued. The ITN responses were due on June 18, 2021, and resulted in the receipt of a sole response from Teamwork Marketing Solutions, Inc.

Following the receipt of the sole proposal, the Procurement Department contacted several viable bidders to understand why no other bids were received. Primarily, the bidders queried indicated that either they were not in the business of providing the types of activations sought by the City, the scope of the ITN was not sufficiently specific, or current workloads did not allow them to respond.

During the July 28, 2021 City Commission meeting, Resolution No. 2021-31784 was adopted accepting the recommendation of the City Manager to reject proposal received pursuant to the Invitation To Negotiate (ITN) 2021-153-KB Activation of the Lummus Park Spoil Area.

Following the rejection of the ITN, at the direction of the City Commission, the Procurement Department scheduled industry meetings to discuss possible activations at Lummus Park. Approximately 3,368 vendors were notified via Periscope S2G and 135 via email notification. A total of 14 of the vendors viewed the invitation via Periscope S2G, and meetings were held with 10 vendors.

Together with the Parks and Recreation Department, the Procurement Department conducted industry review meetings to specifically discuss miniature golf operations at Lummus Park. Approximately 4,783 vendors were notified via Periscope S2G and 13 via email notification. Meetings were held with 3 vendors.

During the December 8, 2021 City Commission meeting, a discussion regarding family-friendly activation in Lummus Park was referred to the Neighborhood and Quality of Life Committee, and was then passed by the Mayor and City Commission at the April 21, 2021 City Commission Meeting. 

At the March 7, 2022 Public Safety and Neighborhood Quality of Life Committee meeting (formerly known as the Neighborhood and Quality of Life Committee), the Rockefeller proposal was presented. The Committee directed Administration to enter negotiations with Rockefeller Sports and Games for a design, build and operation agreement for a miniature golf activation at Lummus Park with for a period of three (3) years with two (2) one (1) year renewals, and requesting administration to return to the full Commission for approval of the final agreement.

After the industry review meetings, the City received a proposal from Rockefeller Sports and Games to provide a minigolf activation at Lummus Park, between 5^th and 7^th Street (Exhibit C),  called “South Beach Putt.” Rockefeller Sports and Games is an award winning, critically acclaimed creative and production company that offers high-quality entertainment on a global scale. The proposal includes an immersive, outdoor, 18-hole miniature golf course. The course encompasses highlights of Miami Beach such as crystal-clear beaches, to the iconic Art Deco style. Select holes will have a unique, subtle sound experience such as waves, wildlife, and Latin inspired music. The proposed activation offers community engagement and opportunities for events.

Rockefeller is interested in entering a three-year contract with the City to design, build, install and operate this activation at Lummus Park, between 5^th and 7^th Street, largely at their own expense, with minimal assistance from the City. The exact location will be determined during negotiations.