At the May 11, 2016 City Commission meeting, Commissioner John Elizabeth Alemán referred a discussion item to consider advertising opportunities within municipal parking garages not visible from the right-of-way.

Subsequently, staff engaged in a review of potential advertising partnerships/opportunities within the City’s nine (9) municipal parking garages that would generate income to the City in a manner that does not create an overly-commercialized environment, and that are sensitive to existing restrictions in City Code. These revenue enhancement opportunities range in the potential income that they may derive to the City.  It was concluded that a competitive process (a Request for Proposals, or RFP) would be the best mechanism to identify potential partners.

SCOPE OF SERVICES

The City of Miami Beach is soliciting proposals from qualified firms to secure local and/or national advertisers, to manage advertising for the City’s municipal parking garages, to include production, installation and maintenance of advertising fixtures, boards, static displays, backlit displays, and others as may be approved by the City.  The purpose of this RFP is to generate revenue for the City while allowing advertising within City guidelines.

The City will retain the right and ability to identify the quantity and location of any proposed advertising program within our garages to ensure that they meet our expectations in terms of aesthetics.

• MINIMUM QUALIFICATIONS.  Please Reference, Appendix C, Page 25, RFP 2017-081-WG City Municipal Parking Garage Advertising Services (attached).

• SUBMITTAL REQUIREMENTS.  Please Reference Section 0300, Page 12, RFP 2017-081-WG City Municipal Parking Garage Advertising Services (attached).

• CRITERIA FOR EVALUATION.  Please Reference Section 0400, Page 14, RFP 2017-081-WG City Municipal Parking Garage Advertising Services (attached).