Item Coversheet

Resolutions - C7  J




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Alina T. Hudak, City Manager 
DATE:October  13, 2021
 



SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY MANAGER, PERTAINING TO THE RANKING OF PROPOSALS PURSUANT TO REQUEST FOR PROPOSALS (RFP) 2021-151-ND FOR MANAGEMENT AND OPERATION OF ARTISANAL MARKETS; AUTHORIZING THE ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH FLORIDA FRESH MARKET ENTERPRISES, INC, THE TOP RANKED PROPOSER; FURTHER, IF THE ADMINISTRATION IS NOT SUCCESSFUL IN NEGOTIATING AN AGREEMENT WITH FLORIDA FRESH MARKET ENTERPRISES, INC, AUTHORIZING THE ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH THE MARKET COMPANY, INC, AS THE SECOND RANKED PROPOSER; AND FURTHER AUTHORIZING THE CITY MANGER AND CITY CLERK TO EXECUTE AN AGREEMENT UPON CONCLUSION OF SUCCESSFUL NEGOTIATIONS BY THE ADMINISTRATION.

RECOMMENDATION

It is recommended that the Mayor and City Commission approve the resolution accepting the City Manager’s recommendation pertaining to the bids received, pursuant to RFP 2021-151-ND, for management and operation of artisanal markets, authorizing the Administration to enter into negotiations with Florida Fresh Market Enterprises, Inc., the top-ranked proposer. If the Administration is not successful in negotiating an agreement with Florida Fresh Market Enterprises, Inc., the Resolutions authorizes the Administration to enter into negotiations with The Market Company, Inc., as the second-ranked proposer, Finally, the Resolutions authorizes the City Manager and City Clerk to execute an agreement upon successful negotiations by the Administration.

BACKGROUND/HISTORY

Artisanal markets serve several objectives for cities, including enhancing providing a community gathering place, adding value to neighborhoods and existing commercial districts, offering an economic opportunity to local vendors and businesses, and providing a diverse marketplace for residents, visitors, and tourists. As a result, the City Commission has directed the Administration to seek a vendor for the operation and management of the Miami Beach artisanal markets.

 

The City of Miami Beach artisanal markets are free weekend marketplaces that integrate a curated selection of local artistic goods, services, and select produce. The markets are meant to be a meeting place where a variety of artisanal vendors offer unique and handcrafted items including, but not limited to, clothing, glasswork, recyclable paper goods, jewelry and accessories, home goods, handbags, farm to table produce, holistic wellness, art, ceramics, pet supplies, along with activities, entertainment. The Miami Beach artisanal markets are meant to provide a small marketplace for residents, tourists, and visitors looking for something unique and quintessentially Miami Beach.

 

The artisanal market at Lummus Park would be the largest market under consideration. In addition to Lummus Park, the areas that would potentially benefit from an artisanal market include: the Normandy Fountain area, Collins Park, the 41 Street corridor, and Pride Park, as well as other areas that could be identified in the future.

ANALYSIS

On May 12, 2021, the Mayor and City Commission authorized the issuance of Request for Proposals (RFP) 2021-151-ND for Management and Operation of Artisanal Markets. On May 14, 2021, the RFP was issued. A voluntary pre-proposal conference to provide information to proposers submitting a response was held on May 28, 2021. Six addenda were issued. The Department issued bid notes to 4,356 companies utilizing www.periscopeholdings.com website. 62 prospective bidders accessed the advertised solicitation. RFP responses were due and received on August 6, 2021. The City received a total of nine (9) proposals from the following firms: Cross Minded Marketing Group Corp., Florida Fresh Market Enterprises, Inc., Ganapati LLC, South Pointe Café LLC, Sunny Side Up Market LLC, The Cioli Group LLC, The Market Company, Inc., Trunk Town LLC, and Wavey Acai Bowls LLC. The proposals from Cross Minded Marketing Group Corp., The Cioli Group LLC, Sunny Side Up Market LLC, and Trunk Town LLC were deemed non-responsive for failure to submit Appendix, B, Revenue Proposal Form, as required in the RFP, and cannot be further considered.

 

On June 6, 2021, the City Manager appointed the Evaluation Committee via LTC # 237-2021. The Evaluation Committee convened on August 27, 2021, to consider proposals received. The Committee was comprised of Cynthia Casanova, Assistant Director, Parks and Recreation Department; Ozzie Dominguez, Asset Manager, Property Management Department; Marcella Novela, Chair, Art in Public Places; Brandi Sally, Director of Events & Guest Services, Spectra; and Heather Shaw, Assistant Director, Tourism and Culture Department.

 

The Committee was provided an overview of the project, information relative to the City’s Cone of Silence Ordinance and the Government Sunshine Law. The Committee was also provided with general information on the scope of services and a copy of each proposal. The Committee was instructed to score and rank each proposal pursuant to the evaluation criteria established in the RFP. The evaluation process resulted in the ranking of proposers as indicated in Attachment A. The top ranked proposers are:

 

1st ranked – Florida Fresh Market Enterprises, Inc.

2nd ranked – The Market Company, Inc.

 

A brief summary of each top-ranked firm is below.

 

Florida Fresh Market Enterprises, Inc.

Florida Fresh Market Enterprises, Inc. (Florida Fresh Markets) is the largest market development and management company in South Florida. The firm has organized farmers’ and artisans’ markets for nearly a decade. Before the COVID-19 pandemic, Florida Fresh Markets managed 20+ active markets across South Florida. Today, Florida Fresh Markets is growing back into its prominence and expanding in the wake of the COVID-19 pandemic to help restore communities across South Florida. In 2021 alone, Florida Fresh Markets has secured 10 new market openings and expects continued growth.

 

The Market Company, Inc.

The Market Company, Inc (The Market Company) has managed and operated markets for over 20 years. The Market Company has managed and operated various markets in the City of Miami Beach: the Lincoln Road Market, the market in Espanola Way, Collins Park, and South Pointe Park to name a few. This experience has carried over to the development of other artisanal and green markets in other municipalities such as Fort Lauderdale, Key Biscayne, Deerfield Beach, and North Bay Village.

SUPPORTING SURVEY DATA

Based on the 2019 resident survey, 42% of residents feel that tourism adds to the quality of life, 39.6% feel it increased the cultural opportunities, and 28.9% feel it expands the shopping options. In order to continue to provide these options to our residents and in order to increase their satisfaction with the quality of life, cultural opportunities, and shopping options, the City intends to contract with an experienced concessionaire to manage and operate the weekly weekend Miami Beach artisanal markets.

FINANCIAL INFORMATION

This RFP is intended to be revenue generating and should not create any operational costs for the City.  Staff performed a revenue analysis to determine whether the fiscal impact is in the City's best interest. The top-ranked proposer, Florida Fresh Market Enterprises, Inc., offered a minimum guarantee revenue of $84,300 annually.  The Market Company, Inc., the second-ranked proposer, is proposing a minimum guaranteed revenue of $78,000. 

CONCLUSION

After reviewing all of the submissions and the Evaluation Committee’s rankings and commentary, I concur with the Evaluation Committee and find Florida Fresh Market Enterprises, Inc. to be the best qualified firm to manage and operate the artisanal markets. Florida Fresh Market Enterprises, Inc. has vast experience collaborating with other municipalities such as Bal Harbour Village, the City of Coral Gables, and the City of Miramar in the development of farmers’ markets, artisans’ markets, and holiday theme markets. The signage plan proposed is detailed, aesthetically pleasing and includes features such as QR codes with access to a map detailing vendor placement, and uniformed event signage visibly located at the ‘entrances’ and ‘centers’ of the action. Its approach and methodology included a sustainability plan that would comply with the City’s plastic free initiative and a partnership with Compost for Life Miami, a nonprofit organization located in Miami Beach and offering a food scraps pickup service. The second-ranked proposer, The Market Company, is also well qualified with extensive experience in the operations of various forms of public markets and would be considered if negotiations with Florida Fresh Market Enterprises fail.

 

For the reasons stated herein, I recommend that the Mayor and City Commission approve the resolution authorizing the Administration to enter into negotiations with Florida Fresh Market Enterprises, Inc., as the top ranked proposer, further if the Administration is not successful in negotiating an agreement with Florida Fresh Market Enterprises, Inc., authorizing the Administration to enter into negotiations with The Market Company, Inc., as the second ranked proposer; and further authorizing the City Manager and City Clerk to execute an agreement upon conclusion of successful negotiations by the Administration.

Applicable Area

Citywide
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
Yes No 
Legislative Tracking
Tourism and Culture/Procurement

ATTACHMENTS:
Description
Attachment A
Resolution