Increasingly, beer, wine and distilled spirits brands are prioritizing their marketing spend on targeting consumers at the point of consumption where alcohol is served. Whether it be a performing arts, live music or sports venue, special event or official partnership designation, brands in this space are seeking relevant, long-term partnerships as opposed to the more traditional, temporal advertising platforms. Moreover, these partnerships allow for a more experiential interaction with consumers, engaging them in a more meaningful and memorable way.
The purpose of the discussion is to have a clear understanding of the Commission’s willingness to consider proposals from beer, wine, and distilled spirits brands in the following categories:
1) Building Naming Rights
2) Special Events
3) Official Partner Designations