Item Coversheet

New Business and Commission Requests - R9  AD




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Alina T. Hudak, City Manager 
DATE:October  13, 2021
 



SUBJECT:DISCUSS AND COME TO A CONSENSUS ON THE WILLINGNESS OF THE COMMISSION TO CONSIDER FUTURE PROPOSALS FOR BUILDING NAMING RIGHTS, SPECIAL EVENT SPONSORSHIPS, AND OFFICIAL CATEGORY PARTNERSHIPS WITH BEER, WINE AND DISTILLED SPIRITS COMPANIES.

BACKGROUND/HISTORY

Increasingly, beer, wine and distilled spirits brands are prioritizing their marketing spend on targeting consumers at the point of consumption where alcohol is served. Whether it be a performing arts, live music or sports venue, special event or official partnership designation, brands in this space are seeking relevant, long-term partnerships as opposed to the more traditional, temporal advertising platforms. Moreover, these partnerships allow for a more experiential interaction with consumers, engaging them in a more meaningful and memorable way.

 

The purpose of the discussion is to have a clear understanding of the Commission’s willingness to consider proposals from beer, wine, and distilled spirits brands in the following categories:

1)    Building Naming Rights

2)    Special Events

3)    Official Partner Designations

SUPPORTING SURVEY DATA

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Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
No No 
Legislative Tracking
Marketing and Communications