NEW BUSINESS  11.

COMMITTEE MEMORANDUM

KEY INTENDED OUTCOME:
Enhance Cultural and Recreational Activities

HISTORY:

In October 16-20 2018, the South Beach Seafood Festival was held in Miami Beach.  As part of the City of Miami Beach's contract with Coca-Cola, Coca-Cola is able to waive the permit fees of four (4) Coca-Cola sponsored events per year.

For 2018, Coca-Cola chose the South Beach Seafood Festival as one of those events.

As a result, Tourism and Culture waived the following permits fees:

Application Fee - $250.00

Permit Fee - $500.00

Vehicle Beach Access Passes - $4,500.00

Square Footage - 180,831 sq. ft - $45,207.75

Lummus Park User Fee - $5,911.25

Police - Admin - $2,601.00

Total - $58,970.00

ANALYSIS:

For the 1029 installation of this event, the South Beach Seafood Festival would like to request the following from the City of Miami Beach

1. Waiver of all Special Event Fees: a. Fees Waived: square footage fee, application fee, special events fee, vehicle access passes, permit fee, Lummus Park user fee and police administrative fee

NOTE: This event currently does not pay these above listed fees, as they are waived as part of the Coca-Cola contract with the City of Miami Beach. Therefore, the Seafood Festival is looking to transfer the benefits provided from South Beach Seafood Festival and Coca Cola, to South Beach Seafood Festival and the City of Miami Beach, where the City of Miami Beach would receive the marketing and partnership program benefits that Coca Cola currently receives for helping to waive these event fees. By doing so, the City of Miami Beach would have the benefit as an official sponsor of the event.

2. $25,000 Sponsorship:

NOTE: These funds will be utilized to offset some of the production costs incurred at the event by local Miami Beach Restaurants that participate in the event, allowing the restaurants to increase their revenue as a participating restaurant.

3. Five (5) Year Agreement:

NOTE: The event currently has four (4) years remaining on our five (5) year agreement with Coca Cola, and would request a five year agreement with the City of Miami Beach.

CONCLUSION:

The Administration recommends the FCWPC to hold a discussion, to better understand the economic impact and resident benefits of a City of Miami Beach partnership with the South Beach Seafood Festival.