The City presently sells sponsorships for its events, programs and facilities. However, the City is interested in seeking to increase revenue generation through the strategic identification, cultivation, and solicitation large scale sponsorship and naming rights opportunities. As a result, the City is interested in engaging a consultant(s) to explore and assist with the desired goals for sponsorship and naming rights opportunities.
Corporate sponsorship and naming rights are the process of linking complimentary corporate brands for mutual benefit with business partners whose corporate missions are consistent with those of the City of Miami Beach (the “City”). For the business, benefit is typically some form of advertising, public relations or facility naming rights. While the business gains financially by marketing advantage and/or customer loyalty enhancement, the advantage to the City is primarily financial. Corporations will pay the City for the ability to use or link with our City image and identity.
These marketing programs rise from the natural partnerships between city governments and the local, regional and national businesses they host and interact with in the daily course of business. Corporate sponsorship and naming rights programs have emerged as a financially viable, ethically appropriate and aesthetically acceptable municipal financing tool. As a world-class resort city, the City of Miami Beach is especially well positioned to implement this now well-established model for generating additional revenue.
To seek the desired consulting services, the Administration is proposing to release RFQ 2019-122-WG.
SCOPE OF SERVICES
The successful firm(s) shall develop and implement corporate sponsorships and/or naming rights which may include; determining the sponsorship marketing value of City assets, developing sponsorship management policy, the actual marketing of the assets and negotiating sponsorship contracts, may require prior approval by the City Commission, and be subject to negotiation with the City.
· SUBMITTAL REQUIREMENTS. Please Reference Section 0300, Page 10, RFQ 2019-122-WG for Sponsorship and Naming Rights Consulting Services (attached).
· CRITERIA FOR EVALUATION. Please Reference Section 0400, Page 13, RFQ 2019-122-WG for Sponsorship and Naming Rights Consulting Services (attached).
Following the receipt of proposals an Evaluation Committee will review proposals in accordance with the criteria established in the RFQ. I am considering appointing the following individuals to serve on the Evaluation Committee for this project:
- Tonya Daniels, Director, Office of Communications, City of Miami Beach
- Monica Beltran, Assistant Director, Parking Department, City of Miami Beach
- Matt Kenny, Director, Tourism & Culture Department, City of Miami Beach
- Tameka Otto-Stewart, Director, Budget and Performance Improvement, City of Miami Beach
- Elizabeth Wheaton, Director, Environmental and Sustainability Department, City of Miami Beach
I am also considering the following individuals as alternates:
- Saul Frances, Director, Parking Department, City of Miami Beach
- Margarita Kruyff, Assistant Director, Environmental and Sustainability Department, City of Miami Beach