ANALYSIS:
The Administration is working in partnership with the Small Business Task Force to identify City measures that would help streamline the business start-up process (including Business Tax Receipt, Sidewalk Cafe Permitting, and other City regulatory requirements). To better identify the current challenges faced by small businesses opening, expanding or relocating in Miami Beach, a Small Business Survey has been developed and will be distributed at the end of August as a way to inform the Task Force. This survey will be sent electronically by the City as well as distribution by the Miami Beach Chamber of Commerce. The survey is attached to this memo (Exhibit A).
The results of the survey, with a projected timeframe of end of September 2018, will be analyzed and reviewed by the Task Force and further presented to this Committee. This will allow the administration to determine which internal process(es) presents a barrier to the business start-up process.
In addition, staff is exploring other creative alternatives for better supporting our small business community in addressing storefront vacancies. Below are concepts for consideration:
Curated Storefront Initiative: Create a series of ongoing exhibitions that will activate unused storefronts through multimedia art installations. Options include inviting local arts organizations to activate the windows; working with Cultural Affairs to commission artist installations, and working with local BIDs to provide funding for either or both of these options. The Lincoln Road BID has partnered with Miami City Ballet and the Botanical Garden to create similar activations recently.
In addition, the 41st Street Committee specifically recommended that the curated storefronts include activations by cultural organizations, with preference for local Miami Beach cultural organizations. The Committee also recommended the idea of commissioning local artists and put forward a new idea of promotion of art and photography by Miami Beach schools.
Some of these activities may have an associated cost if the City were to subsidize the cultural organizations or the artists. In this case, the estimated cost would be $5,000 per window.
The City could pilot this concept out in three commercial corridors -- North, Mid, and South Beach, activating a number of storefronts in each corridor.
Estimated Cost: $15,000 - $75,000 depending on a range of 1 to 5 windows in each area.
Encourage Small-Scale Manufacturing: Review of current zoning regulations and expand the industrial/warehouse zoning allowance to other commercial corridors. Encouraging more small-scale manufacturing (textiles, breweries, coffee roasters, tech labs) on main streets can foster entrepreneurship and homegrown industries. These business create well-paying jobs for people with a variety of education and skills levels and brings vitality to commercial districts. This also helps diversify our employment base from just food and beverage.
Estimated Cost: Not applicable, this would require zoning changes through the approval of the City Commission.
Pink Zones: Designate key commercial corridors in a state of transition as a "pink zone". The City could pilot this concept out in either 41st Street, Washington Avenue and Town Center. By simplifying zoning and building codes we are apply to better support businesses to emerge.
Cost: Estimated $50,000.00 to hire a consulting agency to assist the Administration in creating and implementing a pink zone.
Storefront Coverings: Previously, the City had allocated some funding to produce CMB designed window coverings for vacant storefronts, and provided these at no cost to vendors, landlords and tenants. The last completed order was in April 2017, for 30 window wraps it cost the city $18,908.00. However, that funding is no longer in place, so the City currently provides the template for this printout, and costs of printing must be borne by the storefronts.
Administration recommends that the current the code be changed to only allow the following -- with all borne at cost of storefront owner not City:
- storefronts are expected to use the approved Miami Beach window covering
- any other window covering must be approved by the Planning department
- storefronts may use white panels provided that they cover windows from top to bottom as a single panel
Under this scenario, brown paper is no longer a viable option.
Estimated Cost: Not applicable, this would require changes to City Code through the approval of the City Commission.
Anchor Tenant Incentive Program: Create an incentive grant based program for commercial property owners and/or commercial tenants to assist with interior building improvements and business start-ups. As a way to attract high quality businesses to our commercial corridors this program, modeled from the Clearwater CRA, would allow eligible participants to apply for funding to help offset interior building improvements and business costs that are typical barriers for new and emerging businesses. The link below is the program model from Clearwater, Florida:
http://downtownclearwater.com/wp-content/uploads/2018/01/CRA-Anchor-Tenant-Program_Final.pdf
Estimated Cost: Up to $25,000.00 in grant funds to eligible establishments. First year allocation of $125,000.00 to allow for five grants in designated commercial corridors. Require a 2:1 match.
Grand Opening Assistance Program: A significant portion of the feedback received was regarding the brand and narrative around Miami Beach and the increased competition throughout Miami-Dade County. This program which has been adopted through the West Palm Beach Downtown Development Authority, provides small grants to new businesses to help with their grand opening and marketing. This would allow for them to create their unique narrative and help increase their visibility. The link below is the program model for West Palm Beach, Florida:
http://www.downtownwpb.com/grand-opening-assistance
Estimated Cost: Up to $3,000.00 per grant provided by the City. First year allocation of $30,000.00 to allow for ten grants in designated commercial corridors.