ANALYSIS:
Typically, after a project is in the design phase, the community outreach would begin. As a project that is touched by many departments, our Resiliency Program has had a few public information specialists, contracted by Capital Improvements and all of the media, both national and international, have been handled by the Marketing and Communications team. In addition to the local outreach efforts, our resiliency program has received international coverage, some accurate and some inaccurate.
The team from ULI gave recommendations in their presentation, which included going big on the Rising Above brand. The creation of a budget that is dedicated to creating and disseminating educational information, both to our residents as well as the world, would help to combat negative press - both locally and nationally and positively affect other areas of the city such as tourism and property values.
Following the recommendations from ULI, The program would focus heavily on proactive communications and building trust with our residents, businesses and visitors. This would also help to create a cohesive message across all areas of the City.