Item Coversheet

Resolutions - R7  A




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Jimmy L. Morales, City Manager 
DATE:June  27, 2018
 

5:01 p.m. Public Hearing

SUBJECT:

A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING, BY 5/7TH VOTE, AND FOLLOWING A DULY NOTICED PUBLIC HEARING, THE NAMING OF THE BALLROOMS WITHIN THE MIAMI BEACH CONVENTION CENTER AS FOLLOWS: THE GRAND BALLROOM AS THE “GRAND BALLROOM,” THE BALLROOM IN FRONT OF HALL A AS “OCEAN DRIVE ROOM,” THE BALLROOM IN FRONT OF HALL D AS “LINCOLN ROAD ROOM,” THE SPECIALTY SPACE BALLROOM AS “SUNSET VISTA SALON,” AND THE JUNIOR BALLROOM/LEVEL 2 AS “ART DECO ROOM.”


RECOMMENDATION

The Administration strongly recommends that the Mayor and City Commission approve the naming of the Miami Beach Convention Center Ballrooms as follows: The Grand Ballroom to be named the “Grand Ballroom,” the ballroom in front of Hall A to be named “Ocean Drive Room,” the ballroom in front of Hall D to be named “Lincoln Road Room,” the specialty space ballroom to be named “Sunset Vista Salon,” the junior ballroom/Level 2 to be named “Art Deco Room.”  


ANALYSIS

During the March 7, 2019 City Commission Meeting, Agenda Item C41 (Naming of ballroom facilities in the Miami Beach Convention Center) was referred to the NCAC.

 

During the March 21, 2018 NCAC meeting, the following referred proposed ballroom names were presented as developed by a collaborative team, including the Greater Miami Visitor and Convention Bureau (“GMCVB”), Spectra Management, JLL Consulting Services, and City staff for the five (5) Convention Center ballrooms:

 

  1. Ocean Drive Room (in front of Hall A)

  2. Lincoln Road Room (in front of Hall D)

  3. Sunset Vista Salon (Specialty Space)

  4. Carl Fisher Grand Ballroom (Grand Ballroom)

  5. Collaboration Corner (Junior Ballroom/Level 2)

 

NCAC recommended all names, except “Collaboration Corner,” to the full Commission for approval and requested that staff present alternative names for “Collaboration Corner” at the same Commission meeting.

 

At the April 11, 2019 City Commission meeting, staff recommendations for “Collaboration Corner” included:

  1. Collins Collaborations Corner

  2. Banyan Ballroom

  3. Mangrove Corner

  4. Mangrove Shade

  5. Espanola Way Room

  6. Art Deco Room

  7. Star Island Room

 

During the discussion, the Mayor and Commission considered modifying the name “Carl Fisher Grand Ballroom” to simply “Grand Ballroom.”

 

Also, alternative names were recommended and discussed for “Collaboration Corner,” including: “Art Deco Corner” and “Collins Corner.”

 

Specific names not previously recommended by NCAC must first go back to NCAC for a recommendation by the Committee before being re-presented to the Commission. However, ultimately, the recommended names need to be approved by a 5/7 vote of the Mayor and Commission at a public hearing to be set in conjunction with the acceptance of NCAC’s recommended names. To avoid having to go back and forth between NCAC and the City Commission multiple times, the Administration strongly recommended that the Commission develop consensus on all five ballroom names at the April 25, 2018 Commission Meeting.

 

On April 25, 2018 City Commission, the Commission accepted the NCAC recommendations as to Ocean Drive Room, Lincoln Road Room, and Sunset Vista Salon. The Commission also recommended "Grand Ballroom" for the grand ballroom space. The Commission also recommended "Art Deco Room" as the name for the previously suggested "Collaboration Corner" junior ballroom.

 

The names "Grand Ballroom" and "Art Deco Room" were referred to the Neighborhood/Community Affairs Committee.

 

On May 22, 2018, the Neighborhood/Community Affairs Committee approved the recommendation of  naming the grand ballroom  "Grand Ballroom" and the junior ballroom/level 2 "Art Deco Room" to the City Commission on June 6, 2018.

 

At the June 6, 2018 City Commission meeting, Resolution 2018-30342 was adopted setting a public hearing for June 27, 2018 to consider the proposed naming of the Miami Beach Convention Center Ballrooms as follows: The grand ballroom to be named the “Grand Ballroom,” the ballroom in front of Hall A to be named “Ocean Drive Room,” the ballroom in Front of Hall D to be named “Lincoln Road Room,”, the specialty space ballroom to be named “Sunset Vista Salon,” the junior ballroom/Level 2 to be named “Art Deco Room.”

CONCLUSION

The Administration recommends approval.

KEY INTENDED OUTCOMES SUPPORTED
Maximize The Miami Beach Brand As A World Class Destination

Legislative Tracking
Tourism, Culture and Economic Development

ATTACHMENTS:
Description
PH Reso MBCC Ballroom Names - Form Approved