NEW BUSINESS  27.

COMMITTEE MEMORANDUM

KEY INTENDED OUTCOME:
Maximize The Miami Beach Brand As A World Class Destination

HISTORY:

During the March 7, 2018 City Commission Meeting, Agenda Item C41 (Naming of ballroom facilities in the Miami Beach Convention Center) was referred to the NCAC.

During the March 21, 2018 NCAC meeting the following referred proposed ballroom names were presented as developed by a collaborative team, including the Greater Miami Visitor and Convention Bureau ("GMCVB"), Spectra Management, JLL Consulting Services, and City staff for the five (5) Convention Center ballrooms:

    1. Ocean Drive Room (in front of Hall A)

    2. Lincoln Road Room (in front of Hall D)

    3. Sunset Vista Salon (Specialty Space)

    4. Carl Fisher Grand Ballroom (Grand Ballroom)

    5. Collaboration Corner (Junior Ballroom/Level 2)

NCAC recommended all names, except “Collaboration Corner,” to the full Commission for approval and requested that staff present alternative names for “Collaboration Corner” at the same Commission meeting.

At the April 11, 2019 City Commission meeting, staff recommendations for “Collaboration Corner” included:

1. Collins Collaborations Corner

2. Banyan Ballroom

3. Mangrove Corner

4. Mangrove Shade

5. Espanola Way Room

6. Art Deco Room

7. Star Island Room

    

During the discussion, the Mayor and Commission recommended modifying the name “Carl Fisher Grand Ballroom” to simply “Grand Ballroom.”

Also, alternative names were recommended and discussed for “Collaboration Corner,” however no consensus was reached.

Specific names not previously recommended by NCAC must first go back to NCAC for a recommendation by the Committee before being re-presented to the Commission. However, ultimately, the recommended names need to be approved by a 5/7 vote of the Mayor and Commission at a public hearing to be set in conjunction with the acceptance of NCAC’s recommended names. To avoid having to go back and forth between NCAC and the City Commission multiple times, the Administration strongly recommended that the Commission develop consensus on all five ballroom names at the April 25, 2018 Commission Meeting.

At the April 25, 2018 meeting, the Commission accepted the NCAC recommendations as to Ocean Drive Room, Lincoln Road Room, and Sunset Vista Salon. The Commission also recommended "Grand Ballroom," the grand ballroom space, which was then referred back to NCAC for its final acceptance and recommendation.

Finally, the Commission also recommended "Art Deco Room" as the name for the previously suggested "Collaboration Corner" junior ballroom.

As such, the timeline for finalizing all names is as follows:

April 25, 2018 - (R9B) Commission discusses and refers all proposed ballroom names to NCAC to be considered at May 22, 2018 NCAC meeting.

May 22, 2018 - NCAC considers and makes recommendations for the "Grand Ballroom" and Art Deco Room."

June 6, 2018 - Commission passes a Resolution accepting NCAC’s recommendations regarding names for all five (5) of the ballrooms and setting the Public Hearing for June 27, 2018.

June 7, 2018 - City Clerk provides notice of Public Hearing to Miami Herald.

June 17, 2018 - Last day to publish 10 day notice of Public Hearing.

June 27, 2018 - (P&A Commission meeting) - Public Hearing on the five (5) ballroom names to be approved by 5/7^th vote (R7 item)

ANALYSIS:

At the April 25, 2018 Commission meeting, the Mayor and Commission recommended changing of the Carl Fisher Grand Ballroom to Grand Ballroom and the changing of the Collaboration Room (Junior Ballroom/Level 2) to Art Deco Room be referred to the Neighborhood/Community Affairs Committee on May 22, 2018.

CONCLUSION:

The Administration strongly recommends that the Committee recommend to the Commission the naming of  "Grand Ballroom" and "Art Deco Room"  (Junior Ballroom/Level 2).