Item Coversheet

NEW BUSINESS  13.

COMMITTEE MEMORANDUM

TO: Neighborhood/Community Affairs Committee Members


FROM:
Jimmy L. Morales, City Manager


DATE: March 21, 2018


SUBJECT:DISCUSSION REGARDING THE FUTURE LOCATION OF 2018 CICLOVlA EVENTS


KEY INTENDED OUTCOME:
Enhance External And Internal Communication From And Within The City

HISTORY:

Each year the City of Miami Beach hosts a wide range of events and programs throughout Miami Beach, in order to engage and educate the community and provide opportunities for recreation and family enjoyment. 

 

In 2016, the City launched regular Ciclovía events to promote an active and healthy lifestyle. The Ciclovía event transforms Washington Avenue into an urban park by encouraging attendees to walk, bike, run or skate while enjoying a variety of activities and entertainment. This event is open to the general public at no charge.



ANALYSIS:

Ciclovías are “open streets” events which turn major city streets into safe, car-free environments for families to run, bike, and play. Originating in Bogota, Colombia over 30 years ago, Ciclovías are now held in hundreds of cities worldwide. By linking neighbors and communities together and providing a different way to “connect with the street,” these events are designed to promote alternatives for using area roadways safely. Based on the success of Ciclovia events throughout the world and locally.

 

After discussions regarding potential corridors for a Ciclovia event, in 2016 it was determined that Washington Avenue from 5 Street to just south of Lincoln Road could serve as the street to host the first Ciclovia event in Miami Beach. Other corridors considered included Venetian Causeway/Dade Boulevard, Meridian Avenue, and Ocean Drive. It was determined that this segment of Washington Avenue provided unique advantages for such an event. First, it is a recognized main thoroughfare that allows the community to connect with the businesses. Second, there are north-south alternatives available on which to direct traffic. Third, the segment from 5 Street to Lincoln Road does not intersect major east-west arterials, thereby handling traffic impacts.     

 

Ciclovia provides a unique opportunity to promote community integration, engage new customers for local businesses, and communicate to people who walk and bicycle that the City respects and appreciates them for choosing active transportation. For these reasons, staff works with the businesses and residents of the community, as well as any local groups connected directly with bicycling, running, and public health, from the onset to ensure the success of the event.  


CONCLUSION:

This item is presented to the Neighborhood/Community Affairs Committee for discussion and further direction.