Item Coversheet

NEW BUSINESS  8.

COMMITTEE MEMORANDUM

TO: Neighborhood/Community Affairs Committee Members


FROM:
Jimmy L. Morales, City Manager


DATE: October 27, 2017


SUBJECT:DISCUSSION REGARDING THE WATER TAXI PILOT PROGRAM


KEY INTENDED OUTCOME:
Ensure Comprehensive Mobility Addressing All Modes Throughout The City

HISTORY:

On April 30, 2016, the City Commission adopted Resolution No. 2016-29370 approving a water taxi pilot program (pursuant to ITN No. 2014-326-JR) with Water Taxi Miami, Inc. (Concessionaire) for a term of one (1) year serving the Purdy Avenue Dock, Sea Isle Marina, Bayside Marketplace, and Miami Beach Marina. The water taxi pilot service operates Friday through Sunday.  Attachment A depicts the water taxi route, schedule, and cost.

Pursuant to an operating agreement, Water Taxi Miami commenced special event service for Art Basel 2016 from December 1 through December 3, 2016 as part of the approved High Impact Events Plan of Operation approved by the City under the Agreement. During Art Basel 2016, water taxi service was provided to 253 passengers who used the service to travel between Miami Beach and Miami.

 

During Quarter 1 of Fiscal Year 2017 (FY17), regular water taxi service operated on December 30 and December 31, 2017, however, no tickets were sold at the Purdy Avenue Dock during those two (2) days.  

 

During Quarter 2 of FY17, 78 tickets were sold at Purdy Avenue Dock. The total number of passenger boardings at Purdy Avenue Dock was 79 and the total number of passenger disembarking at Purdy Avenue Dock was 154.  The majority of the passengers boarding at Purdy Avenue Dock (74 out of 79) had Bayside Marketplace as their destination.  The majority of the passengers who disembarked at Purdy Avenue Dock (152 out of 154) originated from Bayside Marketplace.  The total number of passengers using water taxi service during the second quarter of FY17 was 233.

 

During Quarter 3 of FY17, 38 tickets were sold at Purdy Avenue Dock. The total number of passenger boardings at Purdy Avenue Dock was 38 and the total number of passengers disembarking at Purdy Avenue Dock was 79.  The majority of the passengers boarding at Purdy Avenue Dock (36 out of 38) had Bayside Marketplace as their destination.  All passengers who disembarked at Purdy Avenue Dock originated from Bayside Marketplace.  The total number of passengers using water taxi service during the 3rd Quarter of FY17 traveling to or from Purdy Avenue Dock was 117.

 

Ridership figures for Quarter 4 of FY17 have been requested, however, the Concessionaire has not provided ridership figures as yet. Quarter 4 of FY 17 ridership will be provided via LTC as soon as available.


ANALYSIS:

From an operational perspective, periodic site inspections conducted by the Transportation Department staff have determined that the Concessionaire is in violation of various terms of the Agreement including compliance to type of the vessels, on-site monitoring, and schedule.  As a result of reported incidents, a Contractor Incident Report was issued to the Concessionaire on July 7, 2017 (Attachment B).  Subsequently, given the Concessionaire remained non-compliant with terms of the agreement, a Contractor Notice of Violation was issued to the Concessionaire on August 30, 2017 (Attachment C).  While the Concessionaire was found to be in compliance with respect to the type of vessel and service schedule at Purdy Dock, the Concessionaire continues to not provide on-site monitoring and oversight at Purdy Dock.  Pursuant to the Agreement, the Concessionaire shall hire an employee to be stationed at or near the Concession Area at Purdy Avenue Dock, whose responsibility is to provide on-site monitoring and oversight of the Pilot Program.

 

 The Department of Marketing and Communications has been promoting the water taxi pilot service. These efforts include, but are not limited to, social media advertisement, communications e-blast, MB Magazine, MBTV, and a public service announcement on-board the Miami Beach Trolleys.  Water taxi pilot program information was also shared with the Greater Miami and the Beaches Hotel Association and the Greater Miami Convention and Visitors Bureau for their dissemination. The water taxi operator has supplemented the City’s promotional efforts by mailing brochures to residents and businesses in the Sunset Harbour neighborhood.

 

The current agreement expires on November 30, 2017.  Per the agreement, upon the written request of the Concessionaire at least sixty (60) days prior to the expiration of the initial one year term, the City Commission at its sole and reasonable judgement and discretion can extend the term of the agreement for two (2) additional years. 

 

Currently, the water taxi service is using one of the City's existing docks at Purdy for its operation. Funding has been allocated for the design and construction of a dock for motorized vessels and kayak launch at Purdy Avenue Dock.  The new dock for motorized vessels will be used for water taxi operation.  The construction of the new dock and kayak launch will be competitively bid.  Once construction is completed, the Administration would recommend that a new solicitation be issued for commuter-based public waterborne transportation services.

 

It is worth noting that the County is currently working on updating a 2006 feasibility study on waterborne transportation solutions, including a plan for on-demand and fixed-route waterborne transportation.  At this time, however, the timeline for completion of the County’s feasibility study and a potential solicitation for such services has not been determined.  

 

 FINANCIAL INFORMATION

 Per the Agreement, the Concessionaire is required to pay the City a surcharge per ticket sold at Purdy Avenue Dock for the water taxi service.  Based on the total number of tickets sold at Purdy Avenue Dock pursuant to the water taxi pilot program, the Concessionaire is subject to a $613 total surcharge during Quarters 1, 2 and 3. The Transportation Department has been invoicing the Concessionaire.




CONCLUSION:

The Administration is seeking direction from the NCAC as to whether or not to continue the water taxi pilot program beyond the initial one-year term expiring on November 30, 2017; and, should the NCAC recommend that the pilot program be extended, the Administration is seeking input on the terms and conditions of the extension.



ATTACHMENTS:
DescriptionType
Attachment AMemo
Attachment BMemo
Attachment CMemo