Item Coversheet

NEW BUSINESS  11.

COMMITTEE MEMORANDUM

TO: Finance and Citywide Projects Committee Members


FROM:
Jimmy L. Morales, City Manager


DATE: November 30, 2018


SUBJECT:DISCUSSION OF CULTURAL PROGRAMMING FOR MEMORIAL DAY WEEKEND MAY 2019

HISTORY:

in 2018, the Mayor's Blue Ribbon Task Force on Memorial Day Weekend spent several months in discussing initiatives to enhance both the safety and cultural vibrancy of activities on Miami Beach during Memorial Day Weekend.  The Task Force recommended providing cultural programming to include a potential gospel concert, spoken word event, welcome center, and other low impact activity throughout the City. 

 

At the February 23, 2018 meeting of the Finance and Citywide Projects Committee, the Committee recommended funding this cultural programming in the amount of $100,000, which was subsequently approved as part of the FY 2018/19 operating budget. 

 

Prior to the Memorial Day Weekend, the City invited key stakeholders and residents to engage in an open dialogue, titled Unity in the Community, to share how to make Memorial Day Week welcoming to all residents and guests, address and ease perceived cultural differences in the community,  and explore how to have a safe, fun and pedestrian friendly weekend that compliments the Air & Sea show.

 

During the 2018 Memorial Day Weekend, despite the rainy weekend and the cancelation of the Mayor's Basketball Game and Junkanoo, the following events were produced successfully and well received: Welcome Center at MDPL, Sunday gospel choir performance, poetry reading, jazz performance, movie screening and youth poetry slam.

 

During the September 2018 City Commission meeting, Commissioner Arriola proposed continuing the cultural programming and $100,000 funding for Memorial Day Weekend 2019 with execution of the cultural programming by Ruban Roberts.  Mr. Roberts had previously been co-chair of the Mayor's Blue Ribbon Task Force on Memorial Day Weekend in 2018.. The City Commission approved and referred the item to the Finance and Citywide Projects Committee.


ANALYSIS:

Currently, the City is negotiating terms and conditions of a professional service agreement with RER Consulting Enterprise LLC ("RER"), whose Chief Executive Officer is Ruban Roberts.  RER would be responsible for executing cultural programming for Memorial Day Weekend 2019 on the City's behalf. RER is requesting $65,000 in fees and a $10,000 bonus payment on the successful execution of the Memorial Day Weekend events.

 

This $75,000 would be in addition to the $100,000 previously budgeted.

 

Listed below are some of the potential programs Mr. Roberts proposes to produce and execute during Memorial Day Weekend 2019:

  • Heritage Village:
    • Diverse artistic and cultural vendors
    • Cultural food vendors
  • Entertainment:
    • gospel concert
    • jazz performances
    • youth music engagement
    • DJ performance at Welcome Center
    • Comedy performance
    • Poetry reading/poetry slams
    • Outdoor movie screening
    • Junkanno Parade
  • Community Building:
    • Unity in the Community,
  • Economic Development:
    • Business salon talks
    • Job Fair
  • Educational:
    • Book Fair
  • Sports:
    • Mayor's Basketball
    • Muscle Beach Fitness Competition
    • Obstacle Course

 



CONCLUSION:

Administration requests direction.