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City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
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| | | | | | | | | | Item 9.
COMMITTEE MEMORANDUM | | | |
| | | | | | | | TO: Land Use and Sustainability Committee
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| FROM: Rickelle Williams, Interim City Manager
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| DATE: June 10, 2024
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| | | | | | | | | TITLE: | DISCUSS AUTHORIZING LIMITED DIRECTIONAL SIGNAGE ON LINCOLN ROAD, SUBJECT TO STRICT SIZE AND DESIGN CRITERIA, TO INFORM PEDESTRIANS ON LINCOLN ROAD REGARDING RETAIL AND RESTAURANT BUSINESSES LOCATED ON SIDE STREETS, IN ORDER TO PROMOTE ECONOMIC DEVELOPMENT AND BUSINESS RETENTION IN PARTS OF THE LINCOLN ROAD RETAIL DISTRICT THAT RECEIVE LESS PEDESTRIAN TRAFFIC. |
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| | | | | | | | HISTORY:
| On May 15, 2024, at the request of Commissioner David Suarez, the Mayor and City Commission referred the item (C4 AL) to the Land Use and Sustainability Committee (LUSC).
As noted in the attached referral memo, the item sponsor has requested that the LUSC discuss and consider a proposal for limited directional signage on Lincoln Road, to advise the public regarding retail and restaurant businesses located on side streets off Lincoln Road. As part of this item, the sponsor has also requested information on whether any code amendments would be necessary to permit such signage in the Lincoln Road right-of-way.
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| | | | | | | | ANALYSIS:
| Pursuant to Chapter 6 of the Land Development Regulations of the City Code (LDRs), specifically section 6.1.5 pertaining to signs in the public right of way, any sign erected, posted, or constructed in the public right of way is subject to the review and approval of the Public Works Department. Additionally, all signs in the public right of way must meet the minimum applicable requirements set forth in Chapter 6 of the LDRs.
To create a provision for advertising signs on Lincoln Road, with the limited purpose of providing identification for businesses on side streets, section 6.1.4, pertaining to exempt signs, as well as section 6.1.6, regarding prohibited signs, of the LDRs, would need to be amended. In this regard, unless otherwise permitted elsewhere in the City Code, general advertising signs are prohibited in the city, including within public rights-of-way. Currently the only general advertising permitted on Lincoln Road is within approved directory signs.
As it pertains to the size, location and design of any future right-of-way signs on Lincoln Road, if the proposal should move forward, it might be worthwhile to consider engaging the design consultant for the Lincoln Road project, James Corner Field Operations, to develop a standard for such signs. Depending on the scope of the work involved, this may have budget implications.
Finally, if the code should be amended to allow identification and advertising signs for side street businesses off Lincoln Road, the approval of the historic preservation board would be required for such signs. If there is consensus on the above, or other options, any amendment to the LDRs would need to be referred to the Planning Board by the City Commission.
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| | | | | | | | CONCLUSION:
| | The Administration recommends that the Land Use and Sustainability Committee discuss the item and provide a recommendation to the City Commission. |
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| | | | | | | | Applicable Area
| | South Beach |
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| | | | | | | | | Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? | | Does this item utilize G.O. Bond Funds? | | | Yes | | No | |
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