Item Coversheet

New Business and Commission Requests - R9  AL




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Commissioner Joseph Magazine 
DATE:February  21, 2024
 



SUBJECT:DISCUSS/TAKE ACTION TO APPROVE MODEL VOLLEYBALL EVENT IN MARCH 2024. 

BACKGROUND/HISTORY

Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481, includes a principal engaged in lobbying? __Yes _X_ No 

 

If so, specify name of lobbyist(s) and principal(s): N/A

ANALYSIS

The Model Volleyball tournament has lived on the sand of Miami Beach since 2010 and has become a globally renowned event. This free event is open to the public & features top model agencies competing in a co-ed beach volleyball tournament. These top agencies include Next, CGM, Elite, Ford, Select, Front, Source, Runways & Dorothy Combs.


The battle consists of a bracket-style competition where teams compete against each other in a round-robin format where day two is a single-elimination tournament. Teams compete for bragging rights & luxurious prizes each tournament. 


After completing its 13th consecutive year, Model Volleyball has grown to see nearly 15,000 attendees, over 300 participating models & over 500 million in media impressions per tournament alone. Media partners have included iHeartMedia, Snapchat & Shape Magazine.


In 2018, Model Volleyball expanded to Los Angeles and completed the inaugural Venice Beach tournament on Sept 29, 2018, & celebrated the 10th anniversary of Miami Beach in February 2019.

 

In light of the Goodwood Event not occurring, we would like to move to reapprove this event that has been a staple of Miami Beach Spring Break for over 20 years and promotes the type of Spring Break we are striving to achieve. 

SUPPORTING SURVEY DATA

   N/A

FINANCIAL INFORMATION

   N/A
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
No No 
Legislative Tracking
Commissioner Joseph Magazine