Strengthening cultural arts, branding, marketing, and communication is one of six (6) core goals enumerated in the North Beach CRA Redevelopment Plan, approved pursuant to City Commission Resolution 2021-31709 and Miami-Dade County Resolution R-696-21. Leveraging arts and culture is a key community development strategy and a fundamental component of comprehensive community planning and redevelopment.

On March 21, 2023, the Administration shared with the North Beach CRA Advisory Committee the potential creation of the North Beach CRA Cultural Branding and Marketing Sponsorship Program.

The North Beach CRA Fiscal Year 2023 Operating Budget includes an appropriation for Arts and Culture with focus on branding, marketing and communications via cultural tourism and other strategies.

The Redevelopment Area is enriched by multiple cultural anchors and assets contributing to Miami Beach's rich cultural fabric by improving resident quality of life and attracting visitors and tourists to the city. The North Beach CRA presents an opportunity to meaningfully promote cultural tourism by leveraging these cultural resources within the North Beach CRA district. Draft Cultural Branding and Marketing Sponsorship Program guidelines and application documents will be presented for consideration by the Committee.