| | | | | | | |  | Resolutions - C7 M
COMMISSION MEMORANDUM |
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| | | | | | | | | TO: | Honorable Mayor and Members of the City Commission | | | FROM: | Alina T. Hudak, City Manager | | | DATE: | April 28, 2023 | | | |
| | SUBJECT: | A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY MANAGER TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE OCEAN DRIVE IMPROVEMENT ASSOCIATION, INC, IN THE AMOUNT NOT TO EXCEED $100,450.00, FOR THE 2023 SEASON OF THE OCEAN DRIVE PROMENADE MUSIC SERIES. |
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| | | | | | | | RECOMMENDATION
| | Adopt the Resolution. |
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| | | | | | | | BACKGROUND/HISTORY
| On April 29, 2022, the Finance and Economic Resiliency Committee recommended approving Ocean Drive Improvement Association's (“ODA”) funding request for the Ocean Drive Promenade Music Series (“Event”), in an amount not to exceed $100,450.00; requiring ODA to provide a final report depicting audience attendance and demographics; and requiring that future funding requests for this Event require a 1:1 match.
On May 4, 2022, the Mayor and City Commission adopted resolution 2022-32154 accepting the recommendation of the FERC and authorized the City Manager and City Clerk to execute the sponsorship agreement with the ODA for the 2022 season.
The ODA has requested financial assistance from the City, in the amount of $100,450.00 for the 2023 Event series.
On September 28, 2022, the Mayor and City Commission adopted resolution 2022-32334 adopting the FY 2023 budget that included funding for the 2023 Event series in the Resort Tax Fund. |
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| | | | | | | | ANALYSIS
| The 2023 Ocean Drive Promenade Music Series is presented by the ODA in partnership with the City of Miami Beach and the Greater Miami Convention and Visitors Bureau. The music series is scheduled to take place every Sunday at 5:00 PM, from October 1, 2022, through September 30, 2023, in the Ocean Drive Promenade, between 14th Street and 14th Place and Ocean Drive
The mission and vision of the programs is careful activation of the Ocean Drive Promenade, build community for residents and a great vibe for tourists, while amplifying positive messaging about Ocean Drive and Miami Beach.
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October 1, 2022 through September 30, 2023:
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Total Budget
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Matching Funds
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Funding Request
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Executive Director, ODA
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$25,000
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$25,000
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$0
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Betsy Artist Management
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$25,000
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$25,000
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$0
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Artist Fees
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$77,500
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$13,450
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$64,050
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Sound Services
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$36,400
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$0
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$36,400
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Event Support
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$16,800
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$16,800
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$0
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Design and Branding
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$5,000
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$5,000
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$0
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Generator Rental
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$26,000
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$26,000
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$0
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Insurance
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$0
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$3,600
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$0
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Parking
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$5,800
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$5,800
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$0
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Totals
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$217,500
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$120,650
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$100,450
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| | | | | | | | SUPPORTING SURVEY DATA
| | N/A |
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| | | | | | | | FINANCIAL INFORMATION
| | $100,450.00 for the 2023 Ocean Drive Promenade Music Series is funded from the Resort Tax Fund. |
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| | | | | | | | CONCLUSION
| | The Administration recommends adopting the resolution to authorize the City Manager and City Clerk to execute a sponsorship agreement with the Ocean Drive Improvement Association, Inc., in the amount not to exceed $100,450 for the 2023 season. |
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| | | | | | | | Applicable Area
| | Not Applicable |
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| | | | | | | | | Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? | | Does this item utilize G.O. Bond Funds? | | | No | | No | |
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| | | | | | | | Strategic Connection
| | Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality entertainment destination. |
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| | | | | | | | Legislative Tracking
Tourism and Culture |
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