Item Coversheet

NEW BUSINESS  16.

COMMITTEE MEMORANDUM

TO: Finance and Economic Resiliency Committee Members


FROM:
Alina T. Hudak, City Manager


DATE: March 31, 2023


SUBJECT:DISCUSS PRIORITIZING THE EXPANSION OF THE FREEBEE RIDE SERVICE IN THE CITY OF MIAMI BEACH AS PART OF THE FY 2024 ANNUAL BUDGET PROCESS TO POTENTIALLY EXPAND THE AVAILBLE VEHICLES TO UP TO EIGHT (8) VEHICLES TO MORE EFFICIENTLY SERVICE THE MID-BEACH AREA.

HISTORY:

On May 17, 2017, the City Commission discussed on-demand transportation service to low-demand areas as a first mile/last mile solution. As a result of the discussion, the Mayor and City Commission directed the Administration to pursue the service at no cost to the City.

 

In response to the City Commission's direction, a Request for Letters of Interest (RFLI) for On-Demand Transit Service was issued in February 2018. The goal was to explore a partnership with a vendor that would, at no cost to the City, provide first mile/last mile on-demand transportation service to areas underserved by Miami-Dade County bus service and not served by the City's trolley service. Three firms submitted responses to the RFLI on March 2, 2018; however, none of them could provide the service at no charge to passengers or without a City subsidy as required by the RFLI; thus, all three firms were deemed non-responsive.

 

During Fiscal Year 2019, the Transportation and Mobility Department identified funding for a four-month on-demand transit service pilot program. On May 29, 2019, pursuant to a competitive solicitation, the City and Beefree, LLC d/b/a Freebee (Freebee) executed a Professional Services Agreement for the City of Miami Beach On-Demand Transit Service Pilot Program (Pilot Program) in Middle Beach. The Pilot Program launched on May 31, 2019.

 

On December 11, 2019, the City Commission adopted Resolution No. 2019-31110, waiving, by 5/7th vote, the formal competitive bidding requirement in Section 2-367(e) and approving an extension of the term of the Agreement for an additional three (3) years, commencing on January 1, 2020, and expiring on December 31, 2022.

 

The Agreement was subsequently amended several times to address various mobility needs, including providing service for eligible elderly residents living in affordable housing facilities throughout the City or participating in elderly programs for essential trips to the closest Publix supermarket or pharmacy.

 

On November 16, 2022, the City Commission adopted Resolution No. 2022-32400, waiving, by 5/7th vote, the formal competitive bidding requirement in Section 2-367(e) and directing the Administration to enter into a new five (5) year agreement with Freebee to provide for the continuation of the current on-demand transit services.

 

The new Agreement with Freebee, which commenced on January 1, 2023, and expires on December 31, 2027, includes the following key terms:

  • Five (5) year term
  • Four (4)-vehicle fleet (plus two (2) spare vehicles)
  • Two (2) on-demand programs: Mid-Beach On-Demand Transit Service and On-Demand Transit Service for Seniors (2 vehicles per on-demand program)
  • 50/50 revenue share from advertising sales to offset the operating cost to the City
  • Provides option, at the City's discretion, for swapping out two (2) Gem e6 (golf-type) electric vehicles for two (2) Tesla Model X vehicles for the Mid-Beach On-Demand Transit Service program to increase service efficiency.
  • The City's current Agreement with Freebee does not allow for extensions or renewals.

ANALYSIS:

Operating hours:

  • Mid-Beach On-Demand Transit Service:
    •  Monday - Friday: 6:30 am - 10 pm (14 billable hours)
    •  Saturday: 8 am - 10 pm (12.5 billable hours)
    • Sunday: 8 am - 8 pm (10.5 billable hours)
  • On-Demand Transit Service for Seniors:
    •  Monday - Sunday: 7 am - 5:30 pm (9.75 billable hours)

 

Current performance metrics:

1.     Average monthly ridership (FY23):

  •  Mid-Beach On-Demand Transit Service: 2,162
  •  On-Demand Transit Service for Seniors: 4,033

      2.    Average waiting time (completed riders): 18 minutes

3.    Completed rides % by waiting times: 

  •   0 - 10 min: 43.9%
  •  10 - 15 min: 17.1%
  •  15 - 20 min: 11.9%
  •  20-30 min: 14.6%
  •  30+ min: 12.5%

 

Based on a review of the current service level, the average passenger wait time is under 20 minutes which is comparable to the average wait time of our citywide trolley service.

 

The Administration is working with Freebee to improve the efficiency of the service and reduce passenger wait times, especially during peak hours and shift changes.

 

Within the next few months, at the City's request, Freebee will switch from using golf-type electric vehicles to Tesla X, which could bring several benefits, including:

  • Longer vehicle range: Tesla X is an electric vehicle with a longer driving range without needing to recharge as compared to golf-type cars. This means that the vehicle is more efficient and can travel further on a single charge, allowing it to cover more distance and serve more passengers without frequent charging.
  • Improved safety: Tesla X is equipped with advanced safety features, such as autopilot and collision avoidance systems, that can help reduce the risk of accidents and enhance passenger safety.
  • Comfort and convenience: Tesla X offers a comfortable and luxurious ride, with features like a panoramic windshield, falcon-wing doors, and advanced climate control systems. This can provide passengers with a more enjoyable and convenient travel experience, which can help attract more riders and improve customer satisfaction.

 

Another improvement proposed by the Administration is changing the location where vehicles are being charged to reduce the downtime associated with recharging. The Administration believes these changes will improve overall service performance and will result in increased passenger demand. After these changes are implemented in the next few months, staff will analyze average wait times and passenger demand, and will propose any further improvements and service changes as warranted. 

 

At this time, the Administration believes that the current service level is appropriate for the demand generated within the Mid-Beach service area. However, staff will continue to monitor the service and work with Freebee to ensure maximum efficiency and identify if any service improvements should be recommended. 

 

FINANCIAL IMPACT:

Based on the existing contract with Freebee, the annual operating cost for on-demand transit services is $540,100:

 

  • Mid-Beach On-Demand Transit Service (2 vehicles – Tesla Model X): $324,100.00
  • On-Demand Transit Service for Seniors (2 vehicles – Gem e6): $216,000.00

As in previous years, revenue share generated from advertising sales would offset the cost to the City. Revenue to the City has historically been approximately $65,000 per year on average.

 

The hourly rate to the City for Gem e6 (golf-type vehicle) is $26.25, and $29.33 for the forthcoming Tesla Model X. Passengers are not charged a fee for this service. Assuming the same operating hours as Mid-Beach On-Demand Transit Service, adding eight (8) Tesla Model X vehicles will incur an additional annual operating cost of 972,300, or $162,050 per vehicle annually. If six (6) Gem e6 vehicles are added, the cost increase would be $765,528, or $127,588 per vehicle annually. If three (3) Tesla Model X vehicles and three (3) Gem e6 vehicles are added, the cost increase would be $868,914 annually.

 

Should the FERC and City Commission recommend the expansion of the Freebee On-Demand service, additional funding would need to be identified and approved through the Fiscal Year 2024 budget process. 

CONCLUSION:

The Administration is satisfied with the service quality, service reliability, quality of personnel, and customer service provided and demonstrated by Freebee, as well as with Freebee's compliance with all contractual requirements since the Agreement's inception.

 

Incorporating two (2) Tesla Model X vehicles to the program, as currently contemplated, will increase service efficiency. Tesla vehicles can cover more service areas in a shorter period, thus enhancing the service capacity while keeping the same number of vehicles in service and minimally increasing service costs. After these changes are implemented in the next few months, staff will analyze average wait times and passenger demand and propose any further improvements and service changes as needed. 

 

At this time, the Administration believes that the current service level is appropriate for the demand generated within the Mid-Beach service area. However, the Administration recommends that if the FERC motions that additional vehicles be added, it is recommended that this be considered as part of the Fiscal Year 2024 budget process. 

Applicable Area

Middle Beach
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
No No 

Strategic Connection

Mobility - Increase multi-modal mobility citywide and connectivity regionally.
ATTACHMENTS:
DescriptionType
Attachment A - LTC 008-2023 Mayor's 41st Street Blue Ribbon Committee MotionMemo
Attachment B - Referral Item - C4 AB, February 1, 2023Memo