Item Coversheet

NEW BUSINESS  7.

COMMITTEE MEMORANDUM

TO: Public Safety and Neighborhood Quality of Life Committee Members


FROM:



DATE: February 28, 2023


SUBJECT:A DISCUSSION ON PUBLICLY NOTICED MEETINGS AND HOW WE CAN IMPROVE THE PROCESS IN TERMS OF OUTREACH TO THE PUBLIC.

HISTORY:

At the November 16, 2022 City Commission meeting, the Mayor and Commission approved a referral of an item to the Public Safety and Quality of Life Committee to discuss “publicly noticed meetings and how we can improve the process; and our outreach to the public.”

 

The purpose of the discussion, as referenced within the referral memo, is to provide background on public outreach efforts surrounding community meetings and the various methods by which the Administration notifies the community as well as ways in which all stakeholders can stay connected.

ANALYSIS

As of February 2020, all public outreach needs are routed through the Neighborhood Affairs Division (NAD). Below you will find the various ways in which the NAD promotes and connects with the community:

 

Neighborhood Affairs Division (NAD) Resources

· City Clerk’s Office – Meeting Notices

o Every public meeting is included in the City Clerk’s list which is published in the Miami Herald. (Cost)

o Weekly notices are shared via Letter to Commission (LTC) via the Clerk’s Office (No cost)

· Email Marketing (No cost)

o Public meetings are shared via email and through the citywide bi-weekly e-newsletter.

o Meetings are typically shared a minimum of two-weeks prior to the meeting date and a reminder email is shared leading up to an event.

o Databases are updated quarterly using all available contacts from the Parking, Building, Parks & Rec and other departments.

o Stakeholders can enroll directly to receive information regarding their neighborhood via the engagement toolbox at www.miamibeachfl.gov/engagementtoolbox.

· Online Events Calendar (No cost)

o All meetings are published on the citywide event’s calendar on the city’s homepage.

o The online calendar now has a “subscribe” feature, where residents/stakeholders can sign up to have reminders sent directly to their email calendar.

· Neighborhood Association Communication (No cost for electronic communication)

o Where appropriate, staff will communicate directly with neighborhood contacts and HOA’s to promote upcoming meetings.

· MBTV – Channel 660 (No cost)

o Upcoming meeting notices are embedded within the weekly programming.

· Social Media (No cost for non-sponsored postings)

o All public meetings are shared via the city’s Facebook (53k followers), Twitter (115k followers) and Nextdoor (19k) platforms. (No cost for non-sponsored postings)

· Door-to-door Distribution (Cost)

o Staff conducts door-to-doors when a situation targets a very specific geographical area within the city. Door-to-doors are not generally suitable for notices that need to reach more than 100 people in single-family neighborhoods or 500 people in multi-unit buildings /neighborhoods.

o Place invitations and flyers at strategic locations throughout a neighborhood.

o Varies on the type of meeting/need.

· City Events (No cost for verbal promotion, cost for printed collateral)

o Staff will promote meetings at citywide events as needed.

· One-on-one meetings and presentations to stakeholders and community groups who may be directly affected. (No cost)

o Staff provides intimate briefings with stakeholder groups as needed/requested.

· Mailed Meeting Notices (Cost)

o Mailed notices are at the discretion of the department being serviced (i.e. Public Works, CIP, Transportation, Environment & Sustainability, etc.) as there is a significant cost associated with printing and postage.

o NAD and the Office of Marketing and Communications does not have funding allocated for any printing or mailing of notification collateral, as these funds are made available through the project budget directly.


CONCLUSION:

The Administration makes every effort possible to ensure our residents, businesses and stakeholders are aware of public meetings. Robust public engagement is a necessity when presenting initiatives and projects, and these meetings provide a forum to educate and empower residents to be part of the decision-making process. Meaningful community feedback is also crucial for city staff to consider as they shape projects and plans.

 

We recommend continuing with the current best practices outlined above, while also making a concerted effort to further promote the engagement toolbox webpage. This webpage clearly outlines the many ways to stay connected with the city. The Administration remains committed to keeping the public notified on all projects and proposals — as this undoubtedly promotes government transparency and has a direct impact on resident quality of life.


Applicable Area

Citywide
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
No No