Consistent with previous years, the City of Miami Beach produced ‘Fire on the Fourth’- an event that took place on Monday, July 4, 2022 to celebrate the Fourth of July federal holiday in Miami Beach. The event took place behind the Miami Beach Bandshell from 12 p.m. – 9 p.m., culminating with a drone and fireworks show directly on the beach.
In order to amplify the marketing and communications plan for the event, the Administration partnered with Cox Media, LLC., who provided $30,000.00 worth of in-kind media and promotional services in the form of radio ads on easy 93.1 and Hits 97.3.
In exchange, the City granted Cox Media, LLC., the exclusive title of media sponsor, reflected in the event title - “Fire on the Fourth powered by Cox Media”, with the expectation that their logo would be included in all digital and printed marketing collateral.
The $30,000.00 in-kind donation consisted of:
WFEZ Easy 93.1 Dates: June 27 – July 3
No. of PSA’s: 21
Additional promo - event listing on website: 2 weeks Community Focus Interview: This ran on Easy on Sundays with a 10-minute segment to air on July 3, 2022.
Promotional Value = $12,350
WFLC Hits 97.3 Dates: June 27 – July 3
No. of PSA’s: 35
Additional promo - event listing on website: 2 weeks Community Focus Interview: This ran on Hits on Sundays with a 10-minute segment to air on July 3, 2022.
Promotional Value = $17,650
These in-kind media services allowed the promotional materials for Fire on the Fourth to be amplified to larger audiences, drawing larger crowds to the event.