Item Coversheet

Resolutions - C7  F




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Alina T. Hudak, City Manager 
DATE:March  9, 2022
 



SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE CITY OF MIAMI BEACH TO ACCEPT A DONATION FROM THE LOEWS MIAMI BEACH HOTEL OPERATING COMPANY INC., FOR SERVICES HAVING A TOTAL ESTIMATED VALUE OF $1,450.00 FOR THE "TAKE CARE OF OUR CITY" MARKETING CAMPAIGN RESIDENT INCENTIVE. 

RECOMMENDATION

The Administration recommends that the Mayor and City Commission approve the donation of services from the Loews Miami Beach Hotel Operating Company, Inc., in a total approximate amount of $1,450.00, to be used as contest prizing for resident involvement in the 'Take Care of our City' Spring Break Safety campaign.

 

 

BACKGROUND/HISTORY

The City administration is implementing a "Take Care of our City" marketing campaign aimed at promoting City of Miami Beach laws and safety regulations, while also highlighting the amazing offerings taking place in our City during the month of March.

 

In order for this campaign to be successful, we have asked for the involvement of our entire community.  The administration has held numerous outreach meetings, and on February 10, 2022 a community webinar was held to encourage residents to join our campaign to further promote our laws and highlight their favorite Miami Beach locations or experiences.  

 

The following day, on February 11, 2022, a link to the webinar recording was sent out to all residents who are registered for the City of Miami Beach bi-weekly e-briefs and it was also promoted on our social channels. 

 

In order to incentivize our residents to participate in the campaign, the Loews Hotel Miami Beach has offered the following prizes to be given away to three (3) separate residents who have voluntarily taken part in the initiative:

 

2 night stay at the Loews Miami Beach (appx $500 value) 

$200 certificate at Lure Fish Bar ($200 value)

SOAK Poolside Cabana Certificate ($750 value)

 

Following the launch of the campaign on February 28, 2022, the administration will randomly draw three (3) names from the list of residents who have agreed to be included in our campaign.  Those three (3) residents will be randomly awarded one of the prizes listed above.

 

The above offers will be awarded separately, and each resident will only qualify for one (1) single prize.

SUPPORTING SURVEY DATA

N/A

FINANCIAL INFORMATION

There will be no fiscal impact to the City as these prizes were gifted in the form of gift certificates.  There will be no exchange of money between the City of Miami Beach and Loews Miami Beach Hotel Operating Company, Inc.

Applicable Area

Citywide
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
No No 

Strategic Connection

Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality entertainment destination.
Legislative Tracking
Marketing and Communications

ATTACHMENTS:
Description
Resolution