The launching of a Health and Wellness Incentive Initiative for both City residents and tourists alike has the potential to not only bring the community together, but to reach a global audience making Miami Beach a world-class fitness destination.
The goal of the initiative is to build an annual on-going calendar of programs (such as yoga, bootcamps, etc.), in addition to high-end events and opportunities that will expose and bring awareness to health and wellness to participants and spectators. Ideas include large scale fitness competitions similar in nature to Ragnar, Tough Mudd and Wodapalooza. Other concepts may include a “Battle of the Gyms” to engage local gyms to showcase their offerings in the park or beach, partnerships with local and global health and wellness partners, Citywide fitness challenges, watersports competitions such as beach open swims and paddle boarding and several free fitness opportunities for all ages and levels.