Item Coversheet

Resolutions - R7  G




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Alina T. Hudak, City Manager 
DATE:September  30, 2021
 



SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, CONSENTING TO THE APPOINTMENT OF MONICA BELTRAN AS THE PARKING DIRECTOR FOR THE PARKING DEPARTMENT OF THE CITY OF MIAMI BEACH.

RECOMMENDATION

Pursuant to the requirements of Article IV, Section 4.02 of the City Charter, it is recommended that the Mayor and the City Commission adopt the attached resolution consenting to the appointment of Monica Beltran, as the Director of the Parking Department for the City of Miami Beach.

BACKGROUND/HISTORY

Monica Beltran is a professional with 33 years of experience in parking operations and administration. She holds Bachelor of Arts degrees in Spanish and French and a Master of Public Administration degree from Florida International University. She has been recognized by the National Parking Association as a Certified Parking Professional.

Monica started her professional career at the Miami-Dade County’s Aviation Department where she first provided customer service and interpreter services for arriving international passengers at the Miami International Airport (MIA). She held various progressively responsible customer service positions in the airport’s Terminal Operations Department, including supervising the airport’s Tours and Charters Division.
Monica joined MIA’s Landside Division where she was responsible for a myriad of duties ranging from public parking, towing operations, curb and roadway management, ground transportation, employee parking and management of the airport’s security identification program. Following the attacks of 911, the airport entered heightened security. As the supervisor in charge of the airport’s security program, Monica was tasked with writing the airport’s first security training program and the revalidation of the 31,000 airport employee security badges.

In 2007 Monica was promoted to Landside Division Director. Under her leadership Landside experienced high customer service ratings. She established the airport’s first valet parking program, oversaw the construction of a central parking collection plaza and the installation of a state-of-the-art parking access and revenue control system (PARCS) that included a license plate recognition system that served to improve airport safety while protecting parking revenues. Monica worked with the teams that designed and constructed a new completely redesigned airport roadway system and the construction of the multimodal center. This required effective maintenance of traffic plans to promote minimal roadway delays and ensure safety during a massive construction period. In addition to her regular duties, Monica also served as MIA’s Americans with Disabilities Act (ADA) coordinator. In this role she addressed ADA issues, including building and curb accessibility, and led MIA’s ADA Access Committee.

In December of 2014, Monica retired from the County and was fortunate to join the City of Miami Beach as Parking Assistant Director. In her position Monica was responsible for daily parking operations and programs including the freight loading zone program, event parking logistics, meter operations, on-street and off-street parking and a multitude of projects such as the installation of a new parking access and revenue control system.

Since October of 2020, Monica has been serving as the Parking Department’s interim director. Monica is tasked with returning the department to profitability following the pandemic’s devastating effects on parking revenues. Current projects include the installation of license plate readers and installation of surveillance cameras at garages. Challenges include, among others, improving employee productivity, reimagining the use of on-street parking spaces to meet new curb demands, expanding technology, funding renewal and replacement projects, and restoring facilities to pre-pandemic aesthetic levels, and together with the Transportation and Mobility Department, adjusting parking inventory to meet mobility priorities without sacrificing parking revenues. Parking is a quality-of- life issue and its management brings challenges which Monica faces with a proactive and determined attitude. It is with great pleasure that I recommend the appointment of Monica Beltran as the Parking Director for the City of Miami Beach.

SUPPORTING SURVEY DATA

N/A

FINANCIAL INFORMATION

N/A

CONCLUSION

Pursuant to the requirements of Article IV, Section 4.02 of the City Charter, it is recommended that the Mayor and the City Commission adopt the attached resolution consenting to the appointment of Monica Beltran, as the Director of the Parking Department for the City of Miami Beach.

Applicable Area

Citywide
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
No No 
Legislative Tracking
Human Resources

ATTACHMENTS:
Description
Resolution
Resume
LTC 402-2021