It is recommended that the Mayor and City Commission authorize the issuance of Request for Qualifications (RFQ) 2021-320-AY for fitness programming at Lummus Park.

Lummus Park is a beachfront park located in South Beach, east of Ocean Drive, from 5th to 14^th Place. Lummus Park is one of the most popular destinations in Miami Beach. The 26-acre Park already features popular recreational amenities including the serpentine walkway, sand volleyball courts, a children’s playground, Muscle Beach South Beach, and the beach itself. Culturally significant amenities include the Art Deco Welcome Center, iconic lifeguard stations, the Miami Beach thermometer, and a signature park sign on Ocean Drive. The Park also supports life safety and other essential services for the beaches

To activate the park with fitness activities that can be enjoyed by residents and visitors alike, through the RFQ, the City of Miami Beach is seeking proposals from firms interested in establishing fitness programming for at Lummus Park.

By means of this RFQ, the City seeks proposals from qualified professionals for fitness programming at Lummus Park. The City requires that the selected provider, at a minimum, provide the following services:

1. Fitness Programming takes place at Lummus Park
• Schedule may have some flexibility and selected proposer shall discuss it with the City. The Park is open Monday-Sunday, sunrise to sunset.
2. Programming will be offered to ages 18+
3. Example of Services/Classes including but not limited to:
• On-Site Personal Group Trainer
• Yoga
• HIIT
• Training Classes, etc.
4. Provide price per class or hourly rate charged to participants (residents or non-residents)
5. Provide photo and videos to City staff on a weekly basis
6. Provide licensed and insured fitness instructors:
• Include listings of all professional certifications held by staff
• Must obtain First Aid and CPR Certifications (for each involved personnel).
7. Provide monthly reporting no later than the 5^th of the subsequent month detailing:
• Roster of all classes and participants broken down by residents and non-residents
• Calculation of the revenue percentage split for each month
8. No selling of merchandise or programs while on site.
9. Provide marketing material to be approved and shared by the City of Miami Beach Marketing and Communications Department
10. Provide and maintain equipment for training classes. Equipment is to be brought to the site by the selected proposer for the training class and cannot be stored on site.

Based on the 2019 resident survey, 73.9% strongly agree that they are satisfied with the amount of city recreation programs. In particular, the Lummus Park location is in the South Beach neighborhood, which as a satisfaction of 64.6%. In order to increase the levels of satisfaction, the City intends to contract with qualified professionals to provide fitness programming at Lummus Park.

Funding for the fitness programming at Lummus Park is subject to the approval of funds through the City’s budgeting process. The annual expenditures for these services are estimated to be $100,000.