Item Coversheet

New Business and Commission Requests - R9  E


TO:Honorable Mayor and Members of the City Commission 
FROM:Alina T. Hudak, City Manager 
DATE:June  23, 2021

1:45 p.m.



Provide direction as to the project progress and any policy matters as deemed necessary.


On May 10, 2019, the City issued RFQ No. 2019-234-ND for a land use, mobility and economic development study of the City’s Mixed-Use Entertainment (“MXE”) district, soliciting qualifications from multi-disciplinary teams to perform a district-wide study, encompassing Washington Avenue to Ocean Drive, 5th Street to 17th Street, as well as Collins Avenue and interior side streets (the “Project”). As noted in the solicitation, any recommendations resulting from the Project, as adopted by City Commission, would form the basis for more extensive projects within these interdependent corridors, specifically the voter-approved Ocean Drive and Washington Avenue G.O. Bond projects.

On July 31, 2019, per Resolution No. 2019-30914, the City Commission authorized negotiations with Zyscovich, Inc., d/b/a Zyscovich Architects, as the top-ranked bidder, and authorized execution of an agreement if negotiations were successful.

In a correspondence dated July 9, 2020, the South Beach Alliance, a coalition comprised of the Ocean Drive Association, Washington Avenue BID, Lincoln Road BID, Collins Improvement Association, and the Espanola Way Association, urged the City to finalize an agreement with Zyscovich Architects pursuant to the RFQ. The correspondence was attached to a September 16, 2020 City Commission agenda item.

On July 29, 2020, the City Commission referred to the Land Use and Sustainability Committee a workshop to examine proposed regulations for the reimagined ‘Art Deco Cultural District’ (“ADCD”), including potential efforts to address mobility, land use, and economic development.

On September 16, 2020, via Resolution No. 2020-3188, the City Commission reaffirmed award of the contract to Zyscovich Architects and, on October 11, 2020, the City and Zyscovich Architects executed a professional services agreement for the Project.


In December 2020, Mayor Gelber convened the Mayor’s Art Deco Cultural District Panel (the “Panel”), composed of 17 residents and members of the business community, to provide recommendations regarding the ADCD. Since January 2021, the Panel has met virtually eleven times, with City staff, Project consultants, and members of the public also in attendance.

To date, Zyscovich Architects and their multidisciplinary team of consultants have led 4 of 5 planned workshop presentations to the Panel:


  • Street Life & Programming for Ocean Drive / Collins / Washington – March 26, 2021
  • Economics – Retail, Tourism, & Entertainment Potential – April 23, 2021
  • Urban Design, Open Space, Mobility & Transit – May 21, 2021
  • Zoning and Land Use – June 18, 2021
  • Branding for Arts, Culture & Entertainment District – date to be determined

The “ADCD Vision” PowerPoint presentation for the May 21, 2021 workshop is attached as Exhibit A. The presentation provided a preliminary draft of a concept plan that is currently being evaluated by City staff.


According to the 2019 Community Satisfaction Survey, over the past ten years, residents decreasingly believe that the tourism industry in Miami Beach adds to the overall quality of life. The lowest point in this annual trend occurred in 2019, when only 42% of residents polled believed that tourism enhances quality of life. The same research by the ETC Institute revealed that businesses rate most perceptions of the City higher than residents. 89% of businesses polled believe that Miami Beach tourism adds value to the business community.


The Project’s tasks and deliverables, as originally defined in the RFQ and PSA, conform with descriptions for the G.O. Bond projects related to Ocean Drive and Washington Avenue. Earlier this year, pursuant to Resolution No. 2021-31693, the City Commission accepted the recommendation of the G.O. Bond Oversight Committee to revise the G.O. Bond Implementation Plan, which made some funding available for the design of these projects, which had originally been earmarked for later tranches.. The $552,000 Project cost can be funded by available Tranche 1 G.O. Bond funds for Ocean Drive and Washington Avenue G.O. Bond projects, which totals $3 million.


As Zyscovich Architects continues to develop a holistic concept and long-term strategy, upon review of the consultant’s preliminary recommendations, the Administration respectfully requests direction as to the Project progress and any policy matters, as deemed necessary. While multiple legislative and administrative items have already been discussed by the City Commission, this update is presented to gather any additional direction beyond those items.

Applicable Area

South Beach
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
Yes Yes 

Strategic Connection

Prosperity - Revitalize targeted areas and increase investment.
Legislative Tracking
Economic Development

Attachment A - ADCD Vision PowerPoint presentation dated May 21, 2021