At the City Commission meeting on May 26, 2021, the Mayor and City Commission referred a discussion to the Finance and Economic Resiliency Committee (FERC) to discuss funding for the 2021 Miami Beach Pride Festival. This memorandum provides an overview of past City funding and an update on the request by Miami Beach Gay Pride (the Event Organizer), including but not limited to funding, sponsorships and special event fee waivers for the 2021 event.
Miami Beach Gay Pride brings people together to recognize and celebrate members of the lesbian, gay, bisexual, and transgender (“LGBTQ”) community, as well as their friends, allies, and supporters in celebration of the LGBTQ spirit and culture.
Since 2009, the Miami Beach Gay Pride Festival (the “Event”), has taken place in Lummus Park, between 11th & 14th streets during the month of April. This annual public and fundraising event benefits the South Florida LGBTQ community.
During the July 2, 2018 City Commission meeting, the Mayor and Commission referred a discussion to the July 13, 2018, Finance and Citywide Projects Committee (FCWPC) to discuss the waiver of special event fees in an amount of $30,893.25 for the 2019 Event.
The special event fees represent $250.00 in application fees, $500.00 in permit fees, $5,250 in vehicle beach access passes, $10,911 in square footage fees, $5,405 in Police Administrative fees, and $8,577.25 in Lummus Park user fees, for a total waiver of $30,893.25.
At the July 13, 2018 FCWPC meeting, the Event Organizer, in addition to requesting the City waiver of special event fees of $30,893.25, requested the City to provide a cash sponsorship for the Event in the amount of $73,000 to support third party vendor costs. The FCWPC moved the item referred to the City Commission with a favorable recommendation of waiver of special event fees and cash sponsorship for the 2019 Event in an amount of up to $103,893.25 for Commission approval.
At the October 17, 2018 City Commission meeting, the total City sponsorship of $103,893.25 was approved by the Mayor and Commission for the 2019 Event.
At the July 17, 2019 City Commission meeting, the sponsorship of 2020 Miami Beach Pride was referred to the July 19, 2019 FCWPC meeting. At the July 19, 2019 FCWPC meeting, the item of Miami Beach Pride sponsorship was discussed. The FCWPC deferred the item to the following FCWPC meeting to take place on July 31, 2019.
At the July 31, 2019 FCWPC meeting, the following sponsorship points were discussed and recommended to the Mayor and Commission for approval:
- $73,000 Cash Sponsorship (aligned with 2019 funding)
- $25,000 Sponsorship for Ferris Wheel (aligned with 2019 funding).
- $90,000 Sponsorship for Sunday Entertainment (additional 2020 entertainment funding)
Total - $188,000 Total Cash Sponsorship Package.
Historically, Pride also receives fee waivers in the following amount $30,893.25 broken out as follows:
Application Fee - $250.00
Permit Fees - $500.00
Vehicle Beach Access - $5,250.00
Square Footage Fees - $10,911.00
Police Administrative Fees - $5,405.00
Lummus Park User Fees - $8,577.25
Total - $30,893.25
The total sponsorship package including cash sponsorships and fee waivers for Miami Beach Pride Festival 2020 totaled $218,893.25.
Due to the COVID-19 Pandemic, the 2020 the Event was cancelled within two weeks of the scheduled date. The Festival held smaller events including the rainbow flag raising ceremony at Miami Beach City Hall and the Pulse Nightclub Remembrance ceremony at 1111 Lincoln Road.
Funding disbursed for the cancelled 2020 Event to cover expenses incurred was in an amount of $70,000.00. The event organizer provided documentation.