Item Coversheet

Resolutions - C7  D




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Alina T. Hudak, City Manager 
DATE:May  12, 2021
 



SUBJECT:

A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE NEIGHBORHOOD AND QUALITY OF LIFE COMMITTEE, AT ITS APRIL 28, 2021 MEETING, TO DEVELOP VIRTUAL TOURS TO PROMOTE THE MIAMI BEACH K-12 PUBLIC SCHOOLS TO FAMILIES CONSIDERING A MOVE TO MIAMI BEACH FOR THE 2021-22 SCHOOL YEAR, IN AN AMOUNT NOT TO EXCEED $20,200; AND FURTHER AUTHORIZING THE CITY MANAGER AND CITY CLERK TO EXECUTE ANY REQUIRED AGREEMENTS AND DOCUMENTS TO IMPLEMENT THIS MARKETING PLAN.


RECOMMENDATION

Develop virtual public school tours for all six public schools on Miami Beach to attract families to our City.  

BACKGROUND/HISTORY

At the March 17, 2021 Commission meeting, a referral was made to Neighborhood and Quality of Life Committee to disucss the development of virtual school tours to promote the Miami Beach K-12 education system to families considering a move to Miami Beach.   The Committee for Quality Education made the following motion at its January 26, 2021 meeting in support of these tours:

     Made by Beverly Heller

     Second by Rachel Weissman

The Committee for Quality Education urges the Mayor and City Commission to market the attributes of the public schools in Miami Beach with a focus on City funded enhancements and develop virtual tours.   The Committee for Quality Education urges the Mayor and Commission to support the above request.    Motion passage 13-0

 

At the April 28, 2021 Neighborhood and Quality of Life Committee meeting, members unanimously supported the development of virtual public school tours similar to tours Youth Commission members had indicated were of interest to them during their college application submissions.  Additionally, Youth Commissioners and parents were to participate in the development of these virtual tours.

 

 

ANALYSIS

As a result of COVID-19, public school onsite tours have been suspended, making recruitment of potential students who may be considering alternate educational options a challenge.    The Committe for Quality Education supports the development of public school virtual tours to allow prospective youth and parents the opportunity to tour the school facility and grounds virtually.  The Youth Commission has indicated interest in supporting this initiative and hosting the virtual tours.

SUPPORTING SURVEY DATA

Achieve K-12 Educational Excellence

49.1% of residents indicated satisfied or very satisfied with the quality of public schools on Miami Beach

FINANCIAL INFORMATION

$20,200 FY21
Amount(s)/Account(s):

 

 

Applicable Area

Not Applicable
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
No No 

Strategic Connection

Prosperity - Be known for (K-12) educational excellence.
Legislative Tracking
Organizational Development Performance Initiatives
Sponsor
Commissioner Steven Meiner

ATTACHMENTS:
Description
Committee for Quality Education Motion January 2021
C4P Referral March 17 2021 Commission Meeting
Marketing Flyer 2020
Resolution