Item Coversheet

New Business and Commission Requests - R9  O


TO:Honorable Mayor and Members of the City Commission 
FROM:Raul J. Aguila, Interim City Manager 
DATE:April  21, 2021



The Administration seeks to inform the Mayor and City Commission of the proposed Memorial Day Weekend 2021 City Services Plan. 


Historically, the Administration has had issues during High Impact Periods like Memorial Day Weekend, where Miami Beach receives an influx of visitors, which adds stress on City services and impacts the quality of life for our residents. The Administration believes that a holistic approach through all City services prepares us the best for any situation.


On April 1, 2021, the City Administration provided an update on the planned and proposed programming for the upcoming 2021 Memorial Day via Letter to Commission (LTC#138-2021). 


The Administration has prepared a full presentation regarding the City's Memorial Day Weekend 2021 Plan including programming, security, traffic, sanitation, and other City services.


Code Compliance Department:

Starting on Thursday, May 27, 2021, to Sunday, May 30, 2021, the Department will transition to the Alpha, Bravo, Charlie enhanced staffing deployment with 10 hr. shifts providing for an overlap of personnel that will focus on the Art Deco Cultural District (ADCD). In addition to regular staffing on Friday, Saturday, and Sunday of (1) one supervisor and five (5) Code Compliance Officers, the Department has augmented staffing with (4) four dedicated Code Compliance Officers assigned to the ADCD on Thursday, Friday, Saturday, and Sunday, from 4:30 PM – to 3:00 AM. The Department will also utilize Bicycle Teams, and supervisors will respond in Gator ATVs in the ADCD. Additionally, Code Compliance will assign 2 All-Terrain Vehicles (ATVs) on the beach during beach operation hours.


The  Department will also assign one (1) Code Compliance Officer to the Miami Beach Marina, 24 hours a day during this time frame. It will have one (1) Code Compliance Officer per tour to answer citywide and STR investigations. On Monday, May 31, 2021, Code Compliance will begin transitioning to reduced staffing and eventually regular staffing by Tuesday, June 1, 2021. 


Office of Marketing and Communications Department:

The Office of Marketing and Communications will work with city staff to share information regarding high impact restrictions as well as our event producer to disseminate information on city sponsored events happenings throughout the weekend. They will do this through both organic and paid marketing and communications including press releases, digital advertising placement using geofencing and geotargeting technology in addition to out-of-home advertising such as bus shelters and trolley advertising.


Fire Department:

The Fire Department will be conducting night inspections and bar checks throughout the weekend to verify occupancy loads and life safety codes are being followed.  Additionally, the Department will position units in the Washington Avenue traffic loop to ensure access in the area in the event of an emergency.  Units will also be positioned in Lummus Park.


Police Department:

 On Friday morning, Bravo Shift officers will begin at 7:00 am and work until 7:00 pm. Officers will be positioned at various locations around the City, monitoring the beginning of the Memorial Day Weekend festivities.


On Friday night, Alpha Shift officers where a majority of our officers will be, begin work at 7:00 pm and work until 7:00 am and take up the positions established earlier by the Bravo Shift.


On Monday morning, May 31st, we will continue to have enhanced staffing to deal with residual issues associated with the weekend. Our experience on Memorial Day indicates that it will be a very busy “beach day.” Our enhanced efforts will focus on dealing with that aspect, as well as providing a continued heavy police presence in our Arts and Cultural District.


Tourism & Culture Department:

The Hyundai Air & Sea Show will take place on May 29-30, 2021, in Lummus Park from 10th Street to 14th Place. As in previous years, the 2021 Hyundai Air & Sea Show will attract the best of the US Military. Total event daily activation will be from 10am to 6pm, which include the Display Village, Beach Club, sea events, military and daredevil demonstrations. 


In commemoration of Memorial Day 2021, the City will be producing the first-ever free to the public event at Pride Park. Located on 1770 Meridian Avenue, Pride Park will be the backdrop for a free music event between 5:00 PM and 10:00 PM. Proposed talent includes the 13th Army Band, DJ Kumi, and Nu Deco Ensemble with a special guest.

Also, the City will be hosting a free community event on Monday, May 31, 2021, at Sound Scape Park from 3:00 to 5:00 PM with Miami Swing Jazz Band and Dancers and the Parks and Recreation activation, Imagination Playground. 


Transportation Department:

 The traditional Memorial Day Weekend traffic loop will be deployed from Friday through Sunday night beginning at 7:00 pm. The Loop directs traffic in a northbound configuration on Collins Avenue to 17th Street. From there, traffic will be directed westbound to either west on Alton Road or to a southbound only turn to Washington Avenue to 5th Street and then southbound in the northbound lanes of Washington Avenue to 5th Street. The Loop will be broken down each morning 6:00 am.




Funding for High Impact Periods, such as Memorial Day, are budgeted through the Resort Tax High Impact Period Budget. 


The following is a detailed City Services budget:


Code:   $53,000 (Currently $47,000 budgeted)


Fire:  $70,000

Goodwill Ambassador:

Parks & Recreation:

Police:   $1.5 million (Currently budgeted $1.2 million)

Tourism & Culture:  $480,000


Total: $2,103,000

Applicable Area

Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
No No 

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