Item Coversheet

NEW BUSINESS  11.

COMMITTEE MEMORANDUM

TO: Finance and Economic Resiliency Committee Members


FROM:
Raul J. Aguila, Interim City Manager


DATE: March 26, 2021


SUBJECT:DISCUSS THE SPONSORSHIP OF CELEBRITY BEACH SOCCER MATCH 2021

HISTORY:

In November 2018, the first annual Celebrity Soccer Match supporting Best Buddies, a nonprofit 501(c)(3) organization dedicated  to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities (CBSM).

 

In 2019, the City waived the special event permit fees, in the amount not to exceed $20,226.49, for the 2019 CBSM. The event was held on November 23, 2019 in the sand bowl east of the Unidad North Beach Senior Center.

 

The fees included but were not limited to: $250.00 in application fees; $250.00 in permit fees; $750 in vehicle beach access passes; $6,600 in square footage fees; $2,630.50 in staffing the City’s Police Department; $1,340.24 in the City’s Building Department permit fees; and $1,530 in  staffing the City’s Fire Department.

 

During the March 17, 2021 City Commission meeting, Commissioner Meiner requested that this item be referred to the Finance and Resiliency Committee for discussion. Commissioner Meiner shared that the CBSM, would like to host a 2021 event in Miami Beach, as it did in 2018 and 2019. The proceeds of the 2021 event will provide monetary support to the Education Foundation.

 

ANALYSIS:

The 2021 event is scheduled to take place on November 20, 2021, from 12 pm to 4 pm at the North Beach Bandshell,  the UNIDAD Center, and the volleyball courts. CBSM will be open to the public, including a clinic for children to learn soccer. The estimated attendance is 950 people.

 

CBSM will cover all costs associated with cleaning and removal, ensuring all facilities are returned to the City as found.

 

CBSM is asking the City to waive special event permit fees, in an amount not to exceed $20,000.00.

 

Event details:

Dates: November 19th - 20th, 2021

Location: North Beach Bandshell- Beach Bowl 

Attendance: Free to the general public

VIP Table: Ticketed area ($6,500)- estimated 30-400 attendees

Time: 12:00 - 4:00 PM

All Ages

 

$258.00    Special Event Application Fee

$258.00    Special Event Permit Fee

$5,000.00 Security deposit

$775.00    Five Vehicle Beach Access passes

$6864.00  Square footage (26,400 sq. ft)

Total: $13,155

 

CBSM is also asking for the City to sponsor the cost for the following estimated fees:

$480.48 Sales Tax

$2,630.50 Police Department Staffing

$1,530.00 Fire Department Staffing

$1,340.24 Building Department Permit Fees (tent, restrooms, etc.)

Total: 5,981.22

 

Grand Total: $19,136.22

 


Additional information for event sponsorship consideration is as follows:

 

1. Has the event applied for CAC or VCA? No

2. How many years has the event been active on Miami Beach? Two (2) Years 

3. Does the event generate significant room nights on Miami Beach? In 2019, approximately 200 non guaranteed rooms.

4. What is the public benefit provided by the event? Allows for free entry, an undetermined monetary contribution to Education Foundation, and a youth soccer clinic. 

 

CONCLUSION:

Following the directive from the City Commission on March 17, 2021, the Administration referred this to the March 26th, 2021 FERC meeting. Consequently, we would request more time to conduct our due diligence on the proposed event before making a recommendation.

Applicable Area

North Beach
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
No No