Attached LTC provides updated on efforts through January 2020. In addition to the attached, at the direction of the January 13 FERC meeting, the city invested $300 towards Instagram ads targeting Miami Beach youth between the ages of 13 and 19. The Instagram campaign garnered 69,751 impressions with over 100 link clicks to the FDA's "Real Cost of Vaping: webpage (campaign image attached). The city was planning to spend an additional $200 on this campaign since $500 was allocated, but that took a pause in March due to the COVID-19 pandemic.
Additionally, anti-vaping ads have appeared in the last two issues of MB magazine (image attached), and messaging has been shared organically across Twitter, Facebook and on the city's bi-weekly e-newsletter. PSAs on the "Dangers of Vaping" have also run for the past several months on Miami Beach Trolleys. Also, MBTV as been running two anti-vaping PSAs as well.