In October 18 2017 City Commission meeting, Resolution 2017-30057 was adopted which stated "a resolution of the Mayor and City Commission of the City of Miami Beach, Florida, supporting the South Florida college football championship game task force ("task force"), in connection with the task force's bid to secure the college football playoff national championship game, to be held in South Florida in January of 2021, 2023, or 2024, by authorizing the following in connection with any awarded college football playoff national championship game: a) the waiver of rental fees for the Miami Beach Convention Center, in an amount not to exceed $857,540.80; b) the waiver of special event permit fees, including application fee, permit fee, vehicle access pass fee, square footage fee, user fee, and police and fire administrative fees, in an amount not to exceed $150,000.00; c) all defined fee waiver amounts are to be determined and returned to the city commission for approval; d) a sponsorship agreement between the task force and the City of Miami Beach in a form acceptable to the city manager and the city attorney; and, e) all sponsorships and waived fees shall be subject to approval and appropriation via the city's fiscal year 2017/2018 budget process. 

During the October 16, 2019 City Commission meeting, this item was referred to the Finance and Economic Resiliency Committee for discussion. 

Due to there being no committee meetings in November 2019 or December 2019, the item was heard at the January 2020 Finance and Economic Resiliency Committee for discussion.

The FERC asked that the item be heard at the February 2020 FERC meeting with the inclusion of all sponsorship deal points from previous years.

The administration is not able to include deal points from previous years as the College Championship game is a new concept that only started in 2014 and has not yet been held in Miami.

Past College Championship Games:

2014 - Arlington, Texas - 85,788 attendance

2015 - Glendale, Arizona - 75,765 attendance

2016 - Tampa, Florida - 74,512

2017 - Atlanta, Georgia - 77,430 attendance

2018 - Santa Clara, California - 74,814

2019 - New Orleans, Louisiana - 76,885 attendance

The administration recommends that the Finance and Economic Resiliency Committee approve the following sponsorship request as the return on investment regarding brand exposure as well as the financial return via increased Resort Tax revenues due to increased hotel room rates and occupancies and Food and Beverage spends, would be in the best economic interest of the City.

(1) A waiver of city special event permit fees in the amount not to exceed $175,000 (as specific site plans are not currently known). This amount would not include any Boucher Brothers displacement fees - the Host Committee would need to pay those fees for any events taking place directly on the beach front.

(2) A cash sponsorship in the amount of $400,000 in support of College Football Playoff and Host Committee events taking place in the city of miami beach;

(3) A city contribution for College Football Playoff and Host Committee event-related public services (police, fire, sanitation) in an amount not to exceed $250,000 - this amount would not include parking spots - those would need to be paid for as per City ordinances.

(4) A waiver of MBCC facility rental fees in the amount not to exceed $850,000.00, subject to a Host Committee commitment that this event will be free to the public (residents and non residents).  This waiver would not include corkage or internet fees as those are third party suppliers and would be expected to be paid for by the event.

(5) A creation of a "Clean Zone," to provide competing event protection with respect to third-party events requiring a city special event permit for dates TBC, in the area generally bounded by 22nd Street to the north, 5th Street to the south, Jefferson Street (between Dade Blvd and 15th Street) and Washington Avenue (between 15th Street and 5th Street) to the west, and by the Atlantic Ocean to the east;

(6) A Coca Cola sponsorship waiver during this time.

(7) The City of Miami Beach to be recognized on all Host Committee-produced marketing, digital and social collateral as it pertains to any event included in any of the line items above. The administration will work directly with the Host Committee to finalize what those sponsorship recognition pieces will look like.

(8) Two (2) tickets for all City of Miami Beach elected officials to all Host Committee initiatives / events taking place within the geographical limits of Miami Beach and a 25% discount for all Miami Beach residents on initiatives that are not free to the public.

(9) The administration does not recommend waiving rental fees or corkage fees for The Fillmore, as it is managed by a third party supplier.