The Orange Bowl 2021 Committee met with the administration and has requested the following sponsorship package for the Orange Bowl 2021 College Championship game that will take place in Miami-Dade County in January 2021.

Although the game will be played in Miami Gardens, the Host Committee feels that this sponsorship package is warranted as most, if not all of the surrounding pre-game events will take place within Lummus Park / Ocean Drive and other areas of Miami Beach.

The following sponsorship package has been requested:

1. CASH SPONSORSHIP
In the amount of $500,000


2. CITY SERVICES IN KIND SPONSORSHIP

An in kind sponsorship of $400,000 to cover the costs of city services including police, fire, sanitation, parking, etc.


3. RENTAL WAIVERS FOR THE FOLLOWING MIAMI BEACH FACILITIES

Miami Beach Convention Center (Playoff Fan Central)

Rental Fee Waivers in the amount TBD when full plans are given to the MBCC. These waivers to also include waiver of corkage fees, and internet usage fees.

Permit fee waivers for events to take place in Lummus Park (Playoff Playlist Live, ESPN Broadcast Compound, 2021 CFPNCG Host Committee Activation):

The events taking place in Lummus Park will include:

PLAYOFF PLAYLIST LIVE - 3 day concert series
ESPN - broadcast compound
HOST COMMITTEE - activation footprint as well

As part of this request, the Host Committee would be asking for waiver of all permit fees (application, park user, square footage, vehicle beach access, etc.).

They are also requesting a sponsorship from the City to cover the City of Miami Beach’s portion of displacement fee for Boucher Brothers. The Host Committee is willing to pay displacement fees for their events, but would like the City of Miami Beach to waive the amount / percentage that the City would normally receive from these displacement fees, as outlined in the existing agreement between Boucher Brothers and the City of Miami Beach.

The Fillmore (2021 CFPNCG Host Committee Private Concert)

Complimentary use of The Fillmore to include rental fee waivers, and waiver of corkage fees.



4. REQUIRED PUBLIC SECTOR COMMITMENTS

A. Establishment of a Clean Zone to ensure protection from rogue marketing and competing sponsors.

B. Public Safety / Security

C. Permits and Approvals (comparable to expectations for Super Bowl)


5. COCA COLA SPONSORSHIP EXEMPTION

City of Miami Beach to provide an exception to the existing Coca Cola sponsorship agreement.


6. ASSIGNED EXECUTIVE

City of Miami Beach to assign an executive to work with the 2021 CFPNCG Host Committee on all key planning areas including but not limited to transportation, security, permits, etc.

The administration has identified this position as the Director of Tourism and Culture.

The administration believes that the Orange Bowl 2021 College Championship game is an important cultural and economic impact initiative for the City of Miami Beach, and recommends that the Mayor and Commission approve a sponsorship portfolio that is identical to the one given to the Super Bowl Host Committee 2020 which would include:

(1) A waiver of city special event permit fees in the amount not to exceed $175,000 (as specific site plans are not currently known).  This amount would not include any Boucher Brothers displacement fees - the Orange Bowl would need to pay those fees for any events taking place directly on the beach front.

(2) A cash sponsorship in the amount of $400,000 in support of orange bowl events taking place in the city of miami beach;  

(3) A city contribution for orange bowl event-related public services (police, fire, sanitation) in an amount not to exceed $250,000 - this amount would not include parking spots - those would need to be paid for as per City ordinances.

(4) A waiver of MBCC facility rental fees in the amount not to exceed $850,000.00, subject to an orange bowl commitment to provide a public benefit which is TBC.  This waiver would not include corkage or internet fees as those are third party suppliers.

(5) A creation of a Orange Bowl "clean zone," to provide Orange Bowl with competing event protection with respect to third-party events requiring a city special event permit for dates TBC, in the area generally bounded by 22nd Street to the north, 5th Street to the south, Jefferson Street (between Dade Blvd and 15th Street) and Washington Avenue (between 15th Street and 5th Street) to the west, and by the Atlantic Ocean to the east;

(6) A Coca Cola sponsorship waiver during this time.

(7) The City of Miami Beach to be recognized on all marketing, digital and social collateral as it pertains to any event included in any of the line items above.  The administration will work directly with the Orange Bowl Host Committee to finalize what those sponsorship recognition pieces will look like.

(8) Two (2) tickets for all City of Miami Beach elected officials to all Orange Bowl Host Committee initiatives / events taking place within the geographical limits of Miami Beach.

(9) The administration does not recommend waiving rental fees for The Fillmore, as it is managed by a third party supplier.