Item Coversheet

Resolutions - C7  F




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Jimmy L. Morales, City Manager 
DATE:February  12, 2020
 



SUBJECT:

A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE CITY MANAGER TO FINALIZE AN AGREEMENT WITH GLOBAL SPECTRUM LP, DBA SPECTRA PARTNERSHIPS, AS THE FINAL RECOMMENDED PROPOSER FOR CONSULTING SERVICES PURSUANT TO REQUEST FOR QUALIFICATIONS (RFQ) 2019-122-WG CORPORATE SPONSORSHIP AND NAMING RIGHTS CONSULTING SERVICES; FURTHER, IF THE ADMINISTRATION IS NOT ABLE TO FINALIZE AN AGREEMENT WITH GLOBAL SPECTRUM LP, DBA SPECTRA PARTNERSHIPS, AUTHORIZING THE ADMINISTRATION TO FINALIZE AN AGREEMENT WITH THE SUPERLATIVE GROUP; AND FURTHER PROVIDING THAT THE FINAL AGREEMENT SHALL BE SUBJECT TO THE PRIOR APPROVAL OF THE MAYOR AND CITY COMMISSION.


RECOMMENDATION

Adopt the Resolution.

BACKGROUND/HISTORY

On February 13, 2019 the Mayor and City Commission approved Issuance of RFQ 2019-122-WG for Corporate Sponsorships and Naming Rights Consulting Services.  The City received a total of four (4) proposals from the following firms as a result of the RFQ:   The Superlative Group; Siinc LLC d/b/a Siinc Agency; Global Spectrum L.P. d/b/a Spectra Partnerships; and Fig Solutions.

 

An Evaluation Committee appointed by the City Manager convened on June 24, 2019, to consider proposals received.  The Committee’s evaluation process resulted in the following order of ranking:

 

Group I Corporate Sponsorship

1st Ranked: Spectra Partnerships;

2nd Ranked: The Superlative Group;

3rd Ranked: Siinc Agency; and

4th Ranked: Fig Solutions


Group II Naming Rights

1st Ranked: Spectra Partnerships;

2nd Ranked: The Superlative Group;

3rd Ranked: Siinc Agency; and

4th Ranked: Fig Solutions

 

On July 31, 2019, upon considering both the qualitative and quantitative factors, the City Manager recommended that the Mayor and City Commission authorize the Administration to enter into negotiations with Spectra Partnerships, the top ranked proposer. The City Manager also recommended that, if the Administration was unsuccessful in negotiating an agreement with Spectra Partnerships, the City Commission authorize the Administration to enter into negotiations with The Superlative Group, the second ranked proposer. The Mayor and City Commission, pursuant to Resolution 2019-30916, considered the City Manager’s recommendation, but directed the Administration to simultaneously negotiate with both firms. Further, the City Commission directed the Administration to consider both areas of award, naming rights and sponsorships, as distinct, with the possibility of awarding a separate firm for each area based on qualifications and negotiations.

ANALYSIS

The Administration has completed the negotiations with Spectra Partnerships and Superlative. A summary of each firm's best and final offer is attached.

FINANCIAL INFORMATION

NA

CONCLUSION

As directed by the City Commission, staff has fully analyzed the qualifications of both companies, comparing both sponsorship and naming rights deals over the last 5 years, reached out to references for both and compared pricing proposals.  During the review process, references and previous sales numbers both showed a fairly equal comparison and both firms have proven to be competent for the job. 

 

The Administration approached the negotiations consistent with the City Commission's request both areas of work, naming rights and sponsorships, be considered distinctly and not necessarily tied together for a single award. However, during the review process and conversations with the two firms, Spectra continuously stood out as the top candidate for both areas of work for multiple reasons.  First, both firms are relatively equally experienced in the area of naming rights as indicated in Attachment A. Spectra has a strong presence and understanding of the Miami Beach community, as they are the managing company for the Miami Beach Convention Center.  Additionally, Spectra has included the addition of a dedicated staff person on their team, that will be located in Miami Beach, to handle the day-to-day sales, fulfillment and management of all sponsorship and naming rights sales.  Spectra has informed us that they would include city staff as part of the process to determine who this person would be, as well as where they would be located.  This is imperative to the process as the full-time staff position was previously eliminated and we would rely heavily on the company and their team to take full ownership of the day-to-day sales, fulfillment and management of all sponsorship and naming rights sales. Finally, it is important to note that Spectra's access to the network available to it through its parent company Comcast NBC-Universal, is invaluable and most definitely in the City's best interest.

 

The Superlative Group also indicated that they would be willing to dedicate a staff person to the account but would adjust their pricing to shift some upfront costs to the city to cover this.  Additionally, Spectra stated that they have a sales force of 70 representatives located throughout the country.

 

After carefully considering the results of the negotiation process, I recommend that the Mayor and City Commission approve the Resolution authorizing the Administration finalize an agreement with Global Spectrum LP, DBA Spectra Partnerships, as the top ranked proposer for Group I Naming Rights and Group II Corporate Sponsorships; and, if the Administration is not able to finalize and agreement with Global Spectrum LP, DBA Spectra Partnerships, authorizing the Administration to finalize an agreement with The Superlative Group; and authorizing the Mayor and City Clerk to execute an agreement upon successful negotiations by the Administration.

Applicable Area

Citywide
Is this a Resident Right to Know item? Does this item utilize G.O. Bond Funds?
No No 
Legislative Tracking
Marketing and Communications/Procurement

ATTACHMENTS:
Description
Attachment A - Term Sheet Response Summary
Initial Award Reso 2019-30916
Resolution