Coversheet

Committee Assignments - C4 B

COMMISSION MEMORANDUM

TO:	Honorable Mayor and Members of the City Commission
FROM:	Jimmy L. Morales, City Manager
DATE:	October 30, 2019

SUBJECT:	REFERRAL TO THE FINANCE AND CITYWIDE PROJECTS COMMITTEE FOR DISCUSSION ON SPONSORSHIP OF THE ORANGE BOWL 2021 COLLEGE CHAMPIONSHIPS TO TAKE PLACE BETWEEN JANUARY 8 - 11, 2021.

RECOMMENDATION

The administration recommends referring this item to the FCWPC to discuss the sponsorship of the Orange Bowl College Championship Game taking place between January 8 - 11, 2021. The administration will have more in depth financial and economic impact data to present by the the time this item is heard at FCWPC.

ANALYSIS

The Orange Bowl 2021 Committee met with the City of Miami Beach Tourism and Culture department and has requested the following sponsorship package for the Orange Bowl 2021 College Championship game that will take place in Miami-Dade County in January 2021.

Although the game will be played in Miami Gardens, the Host Committee feels that this sponsorship package is warranted as almost if not all of the surrounding events will take place within Lummus Park / Ocean Drive and other areas of Miami Beach.

The following sponsorship package has been requested:

1. CASH SPONSORSHIP
In the amount of $500,000

2. CITY SERVICES IN KIND SPONSORSHIP

An in kind sponsorship of $400,000 to cover the costs of city services including police, fire, sanitation, parking, etc.

3. RENTAL WAIVERS FOR THE FOLLOWING MIAMI BEACH FACILITIES

Miami Beach Convention Center (Playoff Fan Central)

Rental Fee Waivers in the amount TBD when full plans are given to the MBCC. These waivers to also include waiver of corkage fees, and internet usage fees.

Permit fee waivers for events to take place in Lummus Park (Playoff Playlist Live, ESPN Broadcast Compound, 2021 CFPNCG Host Committee Activation):

The events taking place in Lummus Park will include:

PLAYOFF PLAYLIST LIVE - 3 day concert series
ESPN - broadcast compound
HOST COMMITTEE - activation footprint as well

As part of this request, the Host Committee would be asking for waiver of all permit fees (application, park user, square footage, vehicle beach access, etc.).

They are also requesting a sponsorship from the City to cover the City of Miami Beach’s portion of displacement fee Boucher Brothers. The Host Committee is willing to pay displacement fees for their events, but would like the City of Miami Beach to waive the amount / percentage that the City would normally receive from these displacement fees, as outlined in the existing agreement between Boucher Brothers and the City of Miami Beach.

The Fillmore (2021 CFPNCG Host Committee Private Concert)

Complimentary use of The Fillmore
to include rental fee waivers, and corkage fees.

4. REQUIRED PUBLIC SECTOR COMMITMENTS

A. Establishment of a Clean Zone to ensure protection from rogue marketing and competing sponsors.

B. Public Safety / Security

C. Permits and Approvals (comparable to expectations for Super Bowl)

5. COCA COLA SPONSORSHIP EXEMPTION

City of Miami Beach to provide an exception to the existing Coca Cola sponsorship agreement.

6. ASSIGNED EXECUTIVE

City of Miami Beach to assign an executive to work with the 2021 CFPNCG Host Committee on all key planning areas including but not limited to transportation, security, permits, etc.

The administration has identified this position as the Director of Tourism and Culture.

Applicable Area

South Beach

Is this a Resident Right to Know item?		Does this item utilize G.O. Bond Funds?
No		No

Legislative Tracking
Tourism and Culture