Item Coversheet

 Item 4.
COMMITTEE MEMORANDUM

TO: Sustainability Resiliency Committee Meeting


FROM:
Jimmy L. Morales, City Manager


DATE: October 23, 2019


SUBJECT:DISCUSSION REGARDING TERMINATING THE CITY'S CONTRACT WITH COCA-COLA

RESPONSIBLE DEPARTMENT

Marking and Communications

LEGISLATIVE TRACKING

Item R9 I - July 17, 2019 Commission Meeting

SPONSORED

Commissioner Arriola

BACKGROUND

On July 17, 2019 an item discussing the termination of the city's agreement with Coca Cola was dual referred to both the Finance and Sustainability committees.  The item was first heard at the September 25, 2019 Sustainability meeting where the chair of the sustainability sub-committee provided a list of options to share with Coca Cola.  

ANALYSIS

After the September 25 meeting, the following recommendations from the citizen chaired sustainability committee were shared with Coca Cola and they have since contacted me to let me know that they are working on a response. 

 

Coca-Cola makes products that represent #2 (bottle caps) and #4 (plastic bottles) on the top shoreline items collected. They have made commitments around the world, and we'd like them to bring them here. Either they can make some modest changes that fit in with their stated corporate sustainability goals, or we can renegotiate or rebid the contract.

 

i. Contract price list must either 1) have ONLY aluminum cans available for purchase or 2) require aluminum can options for all products they want to sell (water, soda). If we already have cans, then we need to do something to make sure that the default is aluminum cans. 

 

ii. Coca-Colas lists in its sustainability report they want to “Make our packaging 100% recyclable globally by 2025—and use at least 50% recycled material in our packaging by 2030.” Great. Through our contract, we should require plastic bottles to be made of 100% recyclable content with 25% or higher of recycled content by 2021 and progressively increase.

 

iii. In Coca-Cola’s own 2018 Sustainability Plan, they commit to “Helping collect the equivalent of 75% of primary packaging”. In Britain, Coca-Cola announced the ambitious goal of collecting one can or bottle for every such item sold. We would like that here in Miami Beach. We want to hear how they plan to do that here in our community.

1. Fund collection and recycling on the sand and islands

2. Institute ‘Cash for Trash’ programs for schools (cleanups)

3. ____________

 

iv. Tethered caps – Plastic drink containers should only be allowed on the market if their caps and lids remain attached, meaning they will be easier to collect as well as prevent loose caps from entering the stormwater systems (into the ocean). This exists, but requires a re-tooling of their equipment (if they don't sell the brands that already have this)

 

v. Print must be directly on the bottle instead of plastic wrap labels which easily come off

 

vi. Publicly support a bottle deposit program in the State of Florida (like they did in the UK)

 

Additionally, I have attached Coca Cola's activation plans for both the upcoming Veterans Day Parade as well as World Kindness Day as they do include sustainability initiatives.  

Is this a Resident Right to Know item? Does this item utilize G.O. Bond Funds?
No No 
ATTACHMENTS:
DescriptionType
Coca Cola November Activations Other