OLD BUSINESS  1.

COMMITTEE MEMORANDUM

HISTORY:

In November 2018, pursuant to Resolution 2017-30067, the City initiated a one-year pilot program for the placement of various Farah Service’s Urban Sports Equipment (“USE”), a stainless-steel workout station with stretching and fitness functions, at South Pointe Park, Brittany Bay Park, Bandshell Park (Sand Bowl) and the Venetian Causeway.

The fitness stations had no financial impact on the City for the entire length of the program, as Farah Service assumed responsibility for all required maintenance and replacements. Per the resolution, no sponsorship or advertising was allowed on the affixed display boards during the one-year pilot.

Following the completion of the pilot program, the City Commission directed the Administration to provide an analysis and recommendation as to the program’s success.

ANALYSIS:

The Administration deems the pilot program to have been successful in meeting the needs of our community. The stations have been well received by the public, as evidenced through positive feedback. The Administration’s recommendation is to proceed with a long-term engagement with Farah Service to not only retain the existing stations but expand the program to other parks.

At this point, the City may opt to engage in a long-term relationship with Farah Service to include additional units and with sponsorship advertising or terminate the program and have all units removed by the vendor at no cost to the City. Should the program be approved and continued, any sponsorship signage will be subject to City Commission approval. As illustrated in Exhibit A, the display boards are 60 inches high by 40 inches wide; however, the size of the display area for sponsored signage is only 15 inches high by 40 inches wide.

If approved, the Parks and Recreation Department suggests expanding the program to the following locations: Allison Park, Indian Beach Park, 35^th Street along the beach walk, Flamingo Park, north end of Lummus Park, Palm Island Park, Polo Park, Normandy Isle Park, North Shore Park, Tatum Park and Altos del Mar Park.

CONCLUSION:

The Administration recommends the continuation and expansion of the placement of Farah Service Urban Sports Equipment (“USE”) following the completion of a one-year pilot program, understanding that with the continuation it will require advertising on the equipment.