A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND CITYWIDE PROJECTS COMMITTEE, AT ITS JULY 31, 2019 MEETING, TO APPROVE SPONSORSHIP OF THE 2020 MIAMI BEACH GAY PRIDE FESTIVAL IN THE TOTAL AMOUNT NOT TO EXCEED $218,893.25, WHICH INCLUDES CASH SPONSORSHIP IN AN AMOUNT NOT TO EXCEED $188,000, AND WAIVER OF SPECIAL EVENT FEES, IN AN AMOUNT NOT TO EXCEED $30,893.25, AND AUTHORIZING THE CITY MANAGER TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE EVENT ORGANIZER, MIAMI BEACH GAY PRIDE, INC.

Miami Beach Gay Pride is requesting a sponsorship package in the following amount for the 2020 Miami Beach Gay Pride Festival:

Cash Sponsorship - $188,000.00 ($73,000.00 [Cash], $25,000.00 [Ferris Wheel Sponsorship], $90,000.00 [Sunday Entertainment / Programming Sponsorship]) in addition to fee waivers - $30,893.25.

Total Sponsorship- $218,893.25

The Administration recommends funding Miami Beach Gay Pride, provided the City of Miami Beach Tourism and Culture Department ("TCD") has full line of sight and approval of Sunday night programming, including artist name, contract details and insurance clauses.  Pride must also provide TCD with measurable hotel room bookings, including, but not limited to booking codes or hotel room contracts (or other previously agreed to hotel room tracking), in addition to a dedicated marketing plan with the purpose of national/international reach in order to make Miami Beach Gay Pride an tourist destination.

The Miami Beach Gay Pride (“Event Organizer”) brings people together to recognize and celebrate members of the lesbian, gay, bisexual, and transgender (“LGBTQ”) community, as well as their friends, allies, and supporters in celebration of the LGBTQ spirit and culture.

Since 2008, the Miami Beach Gay Pride Festival (the “Event”), scheduled to take place in Lummus Park, between 11th & 14th streets from April 3 - 5, 2020, has been an annual public and fundraising event benefiting the South Florida LGBTQ community with programs that keeps a free and safe environment for the whole community.

During the July 2, 2018 City Commission meeting, at the request of Commissioner Ricky Arriola, the Event producers requested the City waive special event fees in the amount of $30,893.25. The request was referred to the July 13, 2018 Finance and Citywide Projects Committee (“FCWPC”).

During the July 13, 2018 FCWPC meeting the Event Organizer, in addition to requesting the City waive special event fees, the Event Organizer also requested the City to provide a cash sponsorship the Event in the amount of $73,000.

The special event fees represent $250.00 in application fees, $500.00 in permit fees, $5,250 in vehicle beach access passes, $10,911 in square footage fees, $5,405 in Police Administrative fees, and $8,577.25 in Lummus Park user fees, for a total waiver of $30,893.25. The Event Organizers requested that the City's $73,000 sponsorship support would cover third party vendor costs.

For 2018, the Event Organizer requested the City to provide a cash sponsorship to the Event in the amount of $73,000 and special event fee waivers in the amount of $30,893.22, for a total City sponsorship commitment of $103,893.25, which was approved by the Mayor and Commission.

During the July 17, 2019 City Commission meeting, the sponsorship of MB Gay Pride was referred to the July 19th, 2019 FCWPC meeting. At the July 19, 2019 FCWPC meeting, the item of Pride sponsorship was discussed.  The FCWPC recommended that the item be referred to the following FCWPC meeting to take place on July 31st, 2019.

At the July 19, 2019 FCWPC meeting, the item of Pride sponsorship (sponsorship request attached) was discussed.  The FCWPC recommended that the item be referred to the following FCWPC meeting to take place on July 31st, 2019.  At the July 31, 2019 FCWPC meeting, the following sponsorship points were discussed and recommended to the Mayor and Commission for approval:

- $73,000 Cash Sponsorship (aligned with 2019 funding)

- $25,000 Sponsorship for Ferris Wheel (aligned with 2019 funding).

- $90,000 Sponsorship for Sunday Entertainment (additional 2020 entertainment funding)

 Total - $188,000 Total Cash Sponsorship Package.

Historically, Pride also receives fee waivers in the following amount $30,893.25 broken out as follows:

Application Fee - $250.00

Permit Fees - $500.00

Vehicle Beach Access - $5,250.00

Square Footage Fees - $10,911.00

Police Administrative Fees - $5,405.00

Lummus Park User Fees - $8,577.25

Total - $30,893.25

The total sponsorship package including cash sponsorships and fee waivers for Pride 2020 would total $218,893.25.

The administration is in agreement with the FCWPC's recommendation at their July 31, 2019 meeting, to approve the sponsorship of Miami Beach Gay Pride in an amount not to exceed $218,893,.25 and for TCD to approve Sunday evening entertainment programming, MB Gay Pride to demonstrate quantifiable hotel room bookings as per agenda item analysis, and for MB Gay Pride to implement a more robust marketing plan to target international LGBTQ tourism.

$188,000 cash sponsorship

$30,893.25 in fee waivers