| | | | | | | | | TO: | Finance and Citywide Projects Committee Members |
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| FROM:
| Jimmy L. Morales, City Manager |
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| | DATE: | July 31, 2019
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| | SUBJECT: | DISCUSSION TO REVIEW THE MAYOR'S PANEL ON OCEAN DRIVE, SAFETY, SECURITY, AND INFRASTRUCTURE SUBCOMMITTEE'S MOTION FOR A SECRET SHOPPER PROGRAM AS AN INVESTIGATIVE TOOL |
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| | | | | | | | HISTORY:
At the June 28, 2019 FCWPC meeting, the Committee approved $25,000 for a single quarter Sidewalk Cafe Service Shopper Pilot program on Ocean Drive, Collins and Washington Avenues. The administration was directed to return with an estimated cost for expanding the program to Espanola Way and Lincoln Road.
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| | | | | | | | ANALYSIS:
To provide Sidewalk Cafe Service Shopper coverage to Lincoln Road and Espanola Way for one quarter, it is estimated to cost approximately $21,000. This will cover the salaries and dining costs for two part time staff members to asses approximately 65 establishments. Staff recommends conducting the service shopping for these areas in a separate quarter to maximize the visitation schedule of the cafes.
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| | | | | | | | CONCLUSION:
The administration recommends funding for the additional areas of Lincoln Road and Espanola Way and supports bifurcating the pilot program into two phases.
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