| | | | | | | | | TO: | Finance and Citywide Projects Committee Members |
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| FROM:
| Jimmy L. Morales, City Manager |
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| | DATE: | July 31, 2019
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| | SUBJECT: | DISCUSSION ON PRIDE SPONSORSHIP / FEE WAIVER FOR 2020 |
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| | | | | | | | HISTORY:
The Miami Beach Gay Pride (“Event Organizer”) brings together members of the lesbian, gay, bisexual, and transgender (“LGBTQ”) community, their friends, allies, and supporters in celebration of the unique spirit and culture of the LGBTQ community.
Since 2008, the Miami Beach Gay Pride Festival (the “Event”), scheduled to take place in Lummus Park, between 11th & 14th streets from April 6-7, 2019, has been an annual public and fundraising event benefiting the South Florida LGBTQ community with programs that keeps a free and safe environment for the whole community.
During the July 2, 2018 City Commission meeting, at the request of Commissioner Ricky Arriola, the Event producers requested the City waive special event fees in the amount of $30,893.25. The request was referred to the July 13, 2018 Finance and Citywide Projects Committee (“FCWPC”).
During the July 13, 2018 FCWPC meeting the Event Organizer, in addition to requesting the City waive special event fees, the Event Organizer also requested the City to provide a cash sponsorship the Event in the amount of $73,000.
The special event fees represent $250.00 in application fees, $500.00 in permit fees, $5,250 in vehicle beach access passes, $10,911 in square footage fees, $5,405 in Police Administrative fees, and $8,577.25 in Lummus Park user fees, for a total waiver of $30,893.25. The Event Organizers requested that the City's $73,000 sponsorship support would cover third party vendor costs.
In 2018, the Event Organizer has requested the City to provide a cash sponsorship the Event in the amount of $73,000 and special event fee waivers in the amount of $30,893.22, for a total City sponsorship commitment of $103,893.25.
At the July 19, 2019 FCWPC meeting, the item of Pride sponsorship was discussed. The FCWPC recommended that the item be referred to the following FCWPC meeting to take place on July 31st, 2019.
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| | | | | | | | ANALYSIS:
At the July 19, 2019 FCWPC meeting, the item of Pride sponsorship (sponsorship request attached) was discussed. The FCWPC recommended that the item be referred to the following FCWPC meeting to take place on July 31st, 2019.
The following items were verbally discussed and recommended:
- $73,000 Cash Sponsorship (identical to 2019 funding)
- $25,000 Sponsorship for Ferris Wheel (identical to 2019 funding).
- $90,000 Sponsorship for Sunday Entertainment (new 2020 funding)
Total - $188,000 Total Sponsorship Package.
Pride also receives fee waivers in the following amount $30,893.25 broken out as follows:
Application Fee - $250.00
Permit Fees - $500.00
Vehicle Beach Access - $5,250.00
Square Footage Fees - $10,911.00
Police Administrative Fees - $5,405.00
Lummus Park User Fees - $8,577.25
Total - $30,893.25
The total sponsorship package including cash sponsorships and fee waivers for Pride 2020 would total $218,893.25.
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| | | | | | | | CONCLUSION:
Pride 2020 is requesting a sponsorship package in the amount of:
Cash Sponsorship - $188,000.00 ($73,000.00, $25,000.00, $90,000.00)
Fee Waivers - $30,893.25
Total - $218,893.25
The administration recommends this funding, provided the City of Miami Beach Tourism and Culture department has full line of sight to Pride Sunday night programming, including contract details and insurance clauses. Pride must also provide Tourism and Culture with clear hotel room bookings, including but not limited to booking codes and other forms of hotel room tracking, and a marketing plan that has national / international reach in an attempt to bring more tourists into Miami Beach during this time for the Pride festival.
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