| | | | | | | |  | Resolutions - C7 G
COMMISSION MEMORANDUM |
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| | | | | | | | | TO: | Honorable Mayor and Members of the City Commission | | | FROM: | Jimmy L. Morales, City Manager | | | DATE: | July 31, 2019 | | | |
| | SUBJECT: | A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATIONS OF THE FINANCE AND CITYWIDE PROJECTS COMMITTEE, AT ITS JUNE 28, 2019 MEETING, TO ORGANIZE A RESTAURANT CRAWL IN CONJUNCTION WITH NORTH BAY VILLAGE; AND AUTHORIZING THE CITY MANAGER TO EXECUTE AN AGREEMENT WITH THE PRISM MUSIC GROUP, INC. FOR THE IMPLEMENTATION OF THE EVENT IN THE AMOUNT NOT TO EXCEED $20,000.
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| | | | | | | | RECOMMENDATION
| The Finance and Citywide Projects committee recommends approving a North Beach restaurant tasting in partnership with North Bay Village and authorizing the City Manager to negotiate with PRISM to design and implement such a program. |
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| | | | | | | | ANALYSIS
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At the direction of the Finance and Citywide Projects Committee, the Economic Development department engaged with the Greater
Miami Conventions Bureau (GMCVB) to explore the creation of a restaurant crawl
in the North Beach and North Bay Village area.
The GMCVB already has an established program called Miami Spice that
showcases the very best of Greater Miami and the Beaches diverse cuisine
featuring three course meals at the top eateries in the region at a set price
during the months of August and September. Currently, there are three North Beach and one
North Bay Village restaurants participating in the Miami Spice program. Any other restaurants who want to be part of
the program must be members of the GMCVB and pay a fee to participate in Miami
Spice. Furthermore, staff looked at
local and national restaurant crawl/tasting best practices to explore what may
work best in North Beach.
As a follow up, the Economic Development department held
a conference call with PRISM Creative Group to see if they were interested in
partnering with the City to hold a restaurant tasting. PRISM is a local branding and marketing firm
that specializes in strengthening small business growth, elevating the
unique narrative of a neighborhood in creative placemaking, site-specific
programming and experimental community events that elevate quality of life and
collective consciousness.
PRISM has been retained by other municipalities including
the cities of Miami, Doral, Coral Gables, and Miami Dade County to activate underutilized public spaces, community building and branding. They have provided similar services and activations in Lummus Park and the Rue Vendome
areas of the city. Because of the PRISM’s proven track record of working with the city and
producing successful events, staff recommends negotiating with PRISM to
create and organize a restaurant tasting that includes storytelling and
promotion, entertainment, logistics and other programming for the restaurant
tasting initiative for an amount not to exceed $20,000.
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| | | | | | | | CONCLUSION
| | The FCWPC recommends hosting a restaurant tasting in partnership with North Bay Village. Staff recommends that, if the City Commission approves the FCWPC recommendation, then authorize the City Manager to negotiate with PRISM to handle logistics and promotions in an amount not to exceed $20,000 from the general fund citywide contingency. |
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| | | | | | | | Legislative Tracking
Economic Development |
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| | | | | | | | Sponsor
Vice-Mayor Ricky Arriola and Co-sponsored by Commissioner Steinberg |
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