Item Coversheet

OLD BUSINESS  5.

COMMITTEE MEMORANDUM

TO: Finance and Citywide Projects Committee Members


FROM:
Jimmy L. Morales, City Manager


DATE: June 28, 2019


SUBJECT: DISCUSS THE IMPLEMENTATION OF THE MOTION MADE ON APRIL 5 BY THE HISPANIC AFFAIRS COMMITTEE


KEY INTENDED OUTCOME:
Maximize The Miami Beach Brand As A World Class Destination

HISTORY:
On April 5 The Hispanic Affairs Committee made a motion regarding the creation of two historical archives interview segments to be aired on MBTV during Hispanic Heritage Month, 2019 and yearly thereafter.   

ANALYSIS:
Hispanic Heritage Month runs from September 15 through October 15. The Marketing and Communications Department is able to work with the Hispanic Affairs Committee to create two videos to rotate on MBTV during this time. 

CONCLUSION:
The administration recommends that the Marketing and Communications Department work with the Hispanic Affairs Committee to determine a list of prominent Hispanic representatives in the Miami Beach community to create videos of utilizing the best and most appropriate methods and structure for the video.