A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, SETTING A PUBLIC HEARING ON JULY 28, 2021, TO CONSIDER GRANTING A WAIVER OF THE LAND DEVELOPMENT REGULATIONS PERTAINING TO GENERAL ADVERTISING SIGNAGE, BY A 5/7TH VOTE OF THE CITY COMMISSION, PURSUANT TO CITY CODE SECTION 142-425(D), TO PERMIT A BANNER FOR JACKSON HEALTH SYSTEM AT THE FOOTBALL STADIUM AND SOCCER FIELD AT FLAMINGO PARK, LOCATED AT 1200 MERIDIAN AVENUE, MIAMI BEACH, FLORIDA, AS A BENEFIT FOR JACKSON HEAL TH SYSTEM'S DONATION TO THE CITY. 

The Administration recommends approval of the Waiver of Development Regulations.

Jackson Health Systems is donating $30,000.00 to the City of Miami Beach. The donation would assist the City’s Parks and Recreation Travel Soccer Program with player uniforms, TRACE Cameras (Camera system that is used to record soccer games and assist players with building highlight reels to be used towards college/university recruitment), soccer goals for  the team’s practice/game locations, and coaching equipment for practices. (Exhibit A)

The remaining portion of the donation will help to offset the cost of producing the 2021-2022 School Agenda Books, which provides 7,300 School Agenda Books to Miami Beach students for homework and school assignments.

As a benefit for Jackson Health System’s donation to the City, two (2) 6’x8’ banners are planned to be installed within the interior of the Soccer Field and Football Stadium at Flamingo Park for one calendar year. (Exhibit B) The banners would not be street facing. However, Section 138-73 of the City Code prohibits general advertising signs:

Sec. 138-73. General advertising signs.

No general advertising sign shall be constructed, erected, used, operated or maintained in the city.

The location is zoned Government Use (GU) and, as per Section 142-425(d) of the City Code, the City Commission may waive by five sevenths vote, following a public hearing, development regulations “pertaining to governmental owned or leased buildings, uses and sites which are wholly used by, open and accessible to the general public, or used by not-for-profit, educational, or cultural organizations, or for convention center hotels, or convention center hotel accessory garages, or city utilized parking lots, provided they are continually used for such purposes.”

A waiver is necessary to fulfill this element of the advertising agreement, as the purpose of these banners is to acknowledge the valuable contribution Jackson Health systems is making to the City.