Item Coversheet

Resolutions - C7  J




COMMISSION MEMORANDUM

TO:Honorable Mayor and Members of the City Commission 
FROM:Alina T. Hudak, City Manager 
DATE:June  23, 2021
 



SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE NEIGHBORHOOD AND QUALITY OF LIFE COMMITTEE, AT ITS MAY 19, 2021 MEETING, APPROVING A PADDLEBOARD RENTAL PROGRAM AT THE KAYAK LAUNCHES LOCATED WITHIN THE PARKVIEW PARK ANNEX AND PINE TREE PARK, RESPECTIVELY, AND WAIVING, BY 5/7TH VOTE, THE FORMAL COMPETITIVE BIDDING REQUIREMENT, PURSUANT TO SECTION 2-367 OF THE CITY CODE, FINDING SUCH WAIVER TO BE IN THE BEST INTEREST OF THE CITY; AND FURTHER AUTHORIZING THE CITY MANAGER TO NEGOTIATE, AND THE CITY MANAGER AND CITY CLERK TO EXECUTE, AN AGREEMENT WITH PADL, LLC, FOR AN INITIAL TERM OF TWO (2) YEARS, WITH UP TO THREE (3) ADDITIONAL ONE (1) YEAR RENEWALS, AT THE CITY'S OPTION, TO PROVIDE AND MAINTAIN PADDLEBOARD RENTAL EQUIPMENT AT THE PARKVIEW PARK ANNEX AND PINE TREE PARK.

RECOMMENDATION

The City Administration recommends the approval of this paddleboard rental program for the benefit of residents and visitors by increasing access to watersports recreation (at a relatively low cost) and, as such, recommends that the Mayor and City Commission waive the formal competitive bidding requirement, by a 5/7th’s vote, as permitted pursuant to Section 2-367 of the City Code, as being in the best interest of the City.

BACKGROUND/HISTORY

At the March 18, 2020 City Commission meeting, a discussion regarding the possibility of commencing a paddleboard rental program, at the kayak launches located within the Parkview Park Annex and Pine Tree Park, was referred to the Neighborhood and Quality of Life Committee (“NQLC”) (see Exhibit A). The item was subsequently deferred to the July NQLC meeting due to delays caused by the COVID-19 pandemic.

 

At the July 15, 2020 NQLC meeting, the Committee heard the presentation and directed the Administration to bring the item back to the Committee post the COVID-19 pandemic.

 

Further, at the Committee’s request, the Administration conducted research into other vendors and companies that offer similar services for paddleboard rentals, and none were found locally.

 

At the May 19, 2021 NQLC meeting, the Committee provided a favorable recommendation, which approved commencing a paddleboard rental program at the two (2) suggested locations – the Parkview Park Annex and Pine Tree Park kayak launches (see Exhibit B). 

ANALYSIS

PADL LLC is a local company whose mission is to get more people out on the water by providing paddle sport rentals at self-serve stations (Exhibit C). PADL LLC currently has paddleboard stations located in the following areas:

 

·       Fiesta Key

·       Key Biscayne

·       Boynton Beach

·       Juno Beach

·       Jupiter

·       Vero Beach

·       Lake Butler 

 

Additionally, PADL, LLC plans on adding approximately fifteen (15) more paddleboard rental stations throughout Miami-Dade and Clay Counties, and plans to expand its business into states such as California, Virginia and North Carolina.

 

PADL, LLC would like to install paddleboard rental stations in the City of Miami Beach, at the kayak launches in Parkview Park Annex and Pine Tree Park.

 

PADL LLC possesses GPS, cellular service and self-locking technology in its fleet so that kayaks and paddleboards may be locked and opened by users with an app and tracked to provide for operations and maintenance. As noted in Exhibit C:

 

  •   All rentals are done via a smartphone app
  •  Boards are equipped with GPS for constant tracking and communication
  • Docking stations are solar powered
  • Leashes and life jackets are provided with each rental
  • Safety videos provided in app in addition to location specific safety signage
  • PADL LLC would be responsible for all installations and operations
  • PADL LLC will cover all maintenance costs for the kayak and paddleboard fleet and docking stations
  • PADL LLC rentals are charged at $15.00 per hour or $24.99 for a monthly membership (discounted to $97.00 for six months). Rates are subject to change
  • As part of the program agreement, a 20% share of revenues received by PADL LLC would be paid to the City monthly. Revenue share is calculated as a percentage of gross revenues from  rentals, and allocation of gross member sales. The allocation of member sales is calculated based on the number of member rentals taking place at the station.

SUPPORTING SURVEY DATA

N/A

Applicable Area

Middle Beach
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Does this item utilize G.O. Bond Funds?
No No 

Strategic Connection

Non-Applicable
Legislative Tracking
Parks and Recreation
Sponsor
Mayor Dan Gelber

ATTACHMENTS:
Description
Exhibit A – Referral Memo C4G from March 2020 Commission Meeting
Exhibit B – Memo from May 2021 NQLC Meeting
Exhibit C – PADL LLC Presentation for Miami Beach
Resolution